Inbound Marketing + Sales Blog

What is Demand Generation?

4 min read

First and foremost, demand generation encompasses — you guessed it! — generating demand for your product or service. Secondly, demand generation refers to the comprehensive program of marketing and sales enablement initiatives throughout the entire funnel that only occur once there is some demand for your product or service. Lastly, demand generation goes beyond your marketing and sales funnel to address non-visible touchpoints before a lead even enters your funnel, all the way through customer retention.

Read More

Karin Krisher

Karin Krisher
Karin is Content Lead at New Breed. She specializes in developing content strategy and copy at every point in the creation process, from persona design to final edits
Find me on:

Recent Posts

October 7, 2019

4 min read

7 Tips for Excellent B2B Customer Service

Your customers are your biggest fans but they need to be nurtured & cultivated to stay customers. Here are 7 tips for B2B customer service success!

Read More
July 2, 2019

3 min read

Align Your Sales and Services Teams with a Service-Level Agreement

A sales and service SLA will give your services team a picture of the leads and show sales what services needs from the leads to provide the offering.

Read More
April 8, 2019

6 min read

Why Every Marketing Team Needs a Copyeditor

While the difference between a writer and an editor is clear — writers produce content and editors revise it — the difference between an editor and a copyeditor is a little...

Read More
April 4, 2019

6 min read

How a Freemium Model Impacts Content Strategy

Freemium models are an integral part of product-led growth. Because this immersion into the product changes how you communicate with your prospects, the content strategy...

Read More
March 22, 2019

5 min read

Drop Everything and Start Focusing on Customer Satisfaction

We’ve all heard the old adage, “the customer is always right.” In order to attract, retain and upsell customers, you have to keep them happy. If you have a satisfied customer...

Read More
October 10, 2018

8 min read

The Unrelenting Value of the Narrative Elements: Tying Stories to Your Inbound Approach

Storytelling is a valuable asset for many reasons, but it often gets overlooked as being a valuable asset for growing your business. What many don't realize, is that...

Read More
Ready to transform your current marketing + sales teams?  Request a free assessment and get started today. Free Consultation