Inbound Marketing + Sales Blog

What is Demand Generation?

4 min read

First and foremost, demand generation encompasses — you guessed it! — generating demand for your product or service. Secondly, demand generation refers to the comprehensive program of marketing and sales enablement initiatives throughout the entire funnel that only occur once there is some demand for your product or service. Lastly, demand generation goes beyond your marketing and sales funnel to address non-visible touch points before a lead even enters your funnel, all the way through customer retention.

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Karin Krisher

Karin Krisher
Karin is Content Lead at New Breed. She specializes in developing content strategy and copy at every point in the creation process, from persona design to final edits
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Recent Posts

April 8, 2019

6 min read

Why Every Marketing Team Needs a Copyeditor

While the difference between a writer and an editor is clear — writers produce content and editors revise it — the difference between an editor and a copyeditor is a...

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April 4, 2019

6 min read

How a Freemium Model Impacts Content Strategy

Freemium models are an integral part of product-led growth because they enable customers to extract value from your product as quickly and easily as possible. When...

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March 22, 2019

5 min read

Drop Everything and Start Focusing on Customer Satisfaction

We’ve all heard the old adage, “the customer is always right.” While that’s not exactly true — customers make mistakes, misconceptualize ideas and misuse products all the...

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October 10, 2018

8 min read

The Unrelenting Value of the Narrative Elements: Tying Stories to Your Inbound Approach

A little while ago, I came to a realization about myself: I wasn't "into" my style. What was fashion, anyway? I surely didn't have an answer. After mulling it over for far...

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October 5, 2017

3 min read

Why Creating Great Website Content Requires Professional Copy

There's nothing quite like a great piece of writing. Truly excellent copy compels you; it moves you to take action. Great writing can consume you, teach you, change you....

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February 23, 2017

2 min read

What to Look for in an Outsourced Marketing and Sales Partnership

The marketing and sales space advances at an alarming pace, making it a challenge to stay abreast of the recent trends and how to implement the latest tactics across your...

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