Inbound Marketing + Sales Blog

What is Demand Generation?

4 min read

First and foremost, demand generation encompasses — you guessed it! — generating demand for your product or service. Secondly, demand generation refers to the comprehensive program of marketing and sales enablement initiatives throughout the entire funnel that only occur once there is some demand for your product or service. Lastly, demand generation goes beyond your marketing and sales funnel to address non-visible touch points before a lead even enters your funnel, all the way through customer retention.

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Julia Woodward

Julia Woodward
Julia works on New Breed's internal marketing team and specializes in our brand strategy and promotion.
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Recent Posts

October 3, 2018

6 min read

Is the Keyword Dead? The New Role of Intent in SEO and Content Marketing Success

Many reports and articles have state that the "keyword is dead." With the growing prevalence of voice search and Google's never-ending updates to its search algorithms,...

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October 2, 2018

5 min read

5 Lessons Learned from Dan Tyre's Pipeline Generation Bootcamp

Our sales team had the pleasure of hosting Dan Tyre (the most senior sales coach at HubSpot — maybe the world — and co-author of Inbound Organization) and Barrett King...

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September 30, 2018

6 min read

New Breed Helps Kalibrate Improve Lead Velocity with SEO and Content Strategy

For over 25 years, Kalibrate has advised fuel and convenience retailers worldwide on how to be best-in-class operators in the fast-changing marketplace. Kalibrate provides...

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September 29, 2018

4 min read

New Breed Builds Interactive Infographic For Indigo Marketplace

Indigo improves grower profitability, environmental sustainability and consumer health through the use of natural microbiology and digital technologies. They are a biotech...

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September 28, 2018

6 min read

New Breed and EasyVista Launch 5 Language Global Website and Increase Speed By 600%

The EasyVista IT service management platform was created to help companies automate and personalize service delivery to improve IT efficiency and increase staff...

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September 27, 2018

3 min read

New Breed Is a HubSpot Sales Enterprise Strategic Launch Partner

Source: HubSpot In case you've been on a technology cleanse for the past month and didn't already know, HubSpot recently released Enterprise versions of their three main...

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