Inbound Marketing + Sales Blog

The Technology You Need for Account-Based Marketing Success

7 min read

Account-Based Marketing (ABM) essentially flips the inbound methodology on its head by focusing on fit first, then interest. 

The inbound methodology uses content and trust-building to let customers initiate contact and put themselves in your sales funnel, and then you nurture them from there. But, ABM uses your ideal customer profile to find companies that you know would be a good fit for your business and then uses different methods to target them specifically and bring them to your website.

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Jaykishan Panchal

Jaykishan Panchal
Jaykishan Panchal is an SEO & Content Marketing Manager at E2M Solutions Inc. Implementing cutting edge SEO strategies to help businesses strengthen their online presence is his forte. Apart from helping small and big businesses, he loves to jot down valuable resources for Entrepreneurs, Start Ups, Technology Geeks with his knowledge and expertise of 9 years in the industry.

Recent Posts

August 29, 2019

4 min read

How the Growing Emphasis on Privacy Will Affect Marketing Techniques

A marketer's job is primarily to gather information about their audience and effectively reach them. How can they do this with growing privacy concerns?

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July 31, 2019

5 min read

3 Ways B2B Organizations Can Use Social Media for Lead Nurturing

B2B companies should absolutely be capitalizing on social media if they want to connect with their audience and generate more leads.

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June 6, 2019

4 min read

Boost Conversion Rates with These 4 Forms of Non-Traditional Content

We know that content is king, but what many new marketing teams don’t realize is that content is an umbrella term that encompasses a variety of concepts.

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