Inbound Marketing + Sales Blog

What is Demand Generation?

4 min read

First and foremost, demand generation encompasses — you guessed it! — generating demand for your product or service. Secondly, demand generation refers to the comprehensive program of marketing and sales enablement initiatives throughout the entire funnel that only occur once there is some demand for your product or service. Lastly, demand generation goes beyond your marketing and sales funnel to address non-visible touchpoints before a lead even enters your funnel, all the way through customer retention.

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James Henault

James Henault
James works on New Breed's internal marketing team and specializes in video marketing content strategy and promotion.
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Recent Posts

May 8, 2019

5 min read

Why Video Views Are A Vanity Metric & What to Focus On Instead

Too often, marketers focus too much on views and not enough on other metrics that better indicate the health of your video campaign.

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January 25, 2019

5 min read

5 Steps to Building A Successful Video Marketing Strategy

Video marketing strategy: Viewers expect it. Businesses know they need it. Marketers are scrambling to produce it. But should companies be intimidated by the “big, bad” task...

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December 20, 2018

3 min read

Introduction to Inbound Marketing [Video]

What is inbound marketing? Learn the basic principles of inbound marketing and insights into actionable ways to begin implementing it in your own marketing strategy.

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December 12, 2018

1 min read

Evaluating the HubSpot Growth Suite [Infographic]

There's no doubt about it: HubSpot has incredibly robust software solutions. But sometimes all these great choices can be difficult to navigate. With the HubSpot Growth Suite...

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July 26, 2018

3 min read

What is Marketing Attribution?

Even with all the ideas, methods and theories about best practices for marketing attribution circulating out there, a lot of people are still trying to figure out exactly...

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July 17, 2018

3 min read

What Is BANT And How Can It Enable Your Sales Team?

Ever hear the term BANT? As with most acronyms, people tend to assume everyone already already knows what it stands for, but that's never really the case. With this in mind...

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