Inbound Marketing + Sales Blog

What is Demand Generation?

4 min read

First and foremost, demand generation encompasses — you guessed it! — generating demand for your product or service. Secondly, demand generation refers to the comprehensive program of marketing and sales enablement initiatives throughout the entire funnel that only occur once there is some demand for your product or service. Lastly, demand generation goes beyond your marketing and sales funnel to address non-visible touchpoints before a lead even enters your funnel, all the way through customer retention.

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Heather Chevalley

Heather Chevalley
Heather manages new revenue and partnerships at New Breed. With over 12 years of B2B sales experience and more than 8 years working with B2B SaaS companies, she is an expert communicator and excels at managing enterprise-level relationships.
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Recent Posts

September 13, 2019

4 min read

Objection Handling: Uncover Underlying Problems and Close the Sale

When a prospect brings up objections, it indicates you haven’t clearly explained your value proposition. They're a sign that prospects are uncertain.

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