Inbound Marketing + Sales Blog

The Technology You Need for Account-Based Marketing Success

7 min read

Account-Based Marketing (ABM) essentially flips the inbound methodology on its head by focusing on fit first, then interest. 

The inbound methodology uses content and trust-building to let customers initiate contact and put themselves in your sales funnel, and then you nurture them from there. But, ABM uses your ideal customer profile to find companies that you know would be a good fit for your business and then uses different methods to target them specifically and bring them to your website.

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Heather Chevalley

Heather Chevalley
Heather manages new revenue and partnerships at New Breed. With over 12 years of B2B sales experience and more than 8 years working with B2B SaaS companies, she is an expert communicator and excels at managing enterprise-level relationships.
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Shifting from Outside to Inside Sales

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September 13, 2019

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Objection Handling: Uncover Underlying Problems and Close the Sale

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