Inbound Marketing + Sales Blog

What is Demand Generation?

4 min read

First and foremost, demand generation encompasses — you guessed it! — generating demand for your product or service. Secondly, demand generation refers to the comprehensive program of marketing and sales enablement initiatives throughout the entire funnel that only occur once there is some demand for your product or service. Lastly, demand generation goes beyond your marketing and sales funnel to address non-visible touch points before a lead even enters your funnel, all the way through customer retention.

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Guido Bartolacci

Guido Bartolacci
Guido is a Demand Generation Marketer for New Breed. He specializes in running in-depth demand generation programs internally while assisting account managers in running them for our clients.
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Recent Posts

June 25, 2019

4 min read

Why Sales Should Always Be Helping Instead of Closing

Source The idea of sales reps needing to be “closers” has always been a part of sales culture. If you’re a sales rep that can’t close, you’re not going be successful,...

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June 24, 2019

4 min read

Podcasts vs. Webinars: What Content Works Better?

So, you’ve decided that you want to incorporate varied forms of content in your wheelhouse but can’t decide whether to jump on the webinar wagon or ride the podcast plane...

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June 18, 2019

4 min read

7 Steps To Get Started With Chatbots

If site visitors aren’t engaging with the lead generation tactics you’re employing today, then it might be time to take a different, more conversational approach. Chatbots...

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June 12, 2019

4 min read

Stop the Inbound vs Outbound Debate: Allbound is Here

Normally when people think of inbound and outbound, they feel they have to choose one or the other, adopt that philosophy and own it. However, it doesn’t need to be an...

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June 11, 2019

4 min read

3 Benefits of Marketing and Sales Alignment

Far too often, marketing and sales teams work in conflict with each other. Sales doesn’t think marketing is providing good-fit leads and chooses to source their own leads...

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May 30, 2019

4 min read

3 Steps to Building a Growth Marketing Strategy

Growth marketing examines specific metrics and then experiments upon them in order to positively impact your business. Before you can start experimenting, you need to know...

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