Inbound Marketing + Sales Blog

What is Demand Generation?

4 min read

First and foremost, demand generation encompasses — you guessed it! — generating demand for your product or service. Secondly, demand generation refers to the comprehensive program of marketing and sales enablement initiatives throughout the entire funnel that only occur once there is some demand for your product or service. Lastly, demand generation goes beyond your marketing and sales funnel to address non-visible touch points before a lead even enters your funnel, all the way through customer retention.

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Guido Bartolacci

Guido Bartolacci
Guido is a Demand Generation Marketer for New Breed. He specializes in running in-depth demand generation programs internally while assisting account managers in running them for our clients.
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Recent Posts

May 14, 2019

6 min read

5 Steps to Building a Business Case for Your Budget

Like any marketer, business leader or entrepreneur knows, you have to spend money to make money — but it’s never a good idea to start funneling money into your business...

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May 13, 2019

5 min read

8 Landing Page Features You Should A/B Split Test

If you aren’t regularly A/B testing different elements of your marketing campaigns, it’s time to start. A/B split tests are mini-experiments that test the efficacy of two...

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May 7, 2019

4 min read

Why Marketers Should Care About Operational Efficiency

At the end of the day, every company is going to produce something, whether that’s a physical item, a service or something else. Finding a way to streamline the process of...

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May 3, 2019

2 min read

How to Prove the ROI of Inbound Marketing

Inbound marketing takes time to build up, but there are compounding benefits to the content you create. Once you create an effective piece of inbound content, you’ll...

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May 2, 2019

4 min read

What is Growth Marketing?

If you’re trying to drive growth for your business, you might have heard the buzzword “growth hacking” thrown around. But there’s no “hacking” involved in growth hacking;...

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May 1, 2019

6 min read

8 Thought Provoking Podcasts Marketers Should Be Listening To

“You’re the average of the five people you spend most of your time with,” entrepreneur and motivational speaker Jim Rohn said. While the concept of being influenced by the...

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