Inbound Marketing + Sales Blog

What is Demand Generation?

4 min read

First and foremost, demand generation encompasses — you guessed it! — generating demand for your product or service. Secondly, demand generation refers to the comprehensive program of marketing and sales enablement initiatives throughout the entire funnel that only occur once there is some demand for your product or service. Lastly, demand generation goes beyond your marketing and sales funnel to address non-visible touchpoints before a lead even enters your funnel, all the way through customer retention.

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Guido Bartolacci

Guido Bartolacci
Guido is a Demand Generation Marketer for New Breed. He specializes in running in-depth demand generation programs internally while assisting account managers in running them for our clients.
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Recent Posts

November 20, 2019

8 min read

4 Ways Marketing Automation Platforms Help You Drive Growth

At this point, having a marketing automation platform is table stakes. It isn’t a question of if you should have one; it’s about choosing the right one.

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November 18, 2019

4 min read

What is Lead Nurturing?

Lead nurturing is the process of educating and building trust with your prospects in order to guide them through the buyer’s journey.

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November 11, 2019

7 min read

6 Things Marketers Need to Do Before the End of Year

You want to finish strong and carry your momentum into Q1, and the actions you take in the coming weeks will directly impact your success moving forward.

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November 1, 2019

6 min read

What Happened When We Started Posting Daily Blogs

Your content always needs to provide value to your audience, but if you can produce a large quantity of high-quality content, you will drive more traffic.

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October 28, 2019

6 min read

Why It's Time to Re-evaluate Your Software Stack

Ideally, software should make your life easier, but that's not always the case. That's why it's time to re-evaluate your tech stack and make improvements.

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October 17, 2019

7 min read

6 Steps to Building Your Marketing Budget

As the year quickly winds down, you need to start thinking about your budget for next year. But, where do you begin? 

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