Inbound Marketing + Sales Blog

What is Demand Generation?

4 min read

First and foremost, demand generation encompasses — you guessed it! — generating demand for your product or service. Secondly, demand generation refers to the comprehensive program of marketing and sales enablement initiatives throughout the entire funnel that only occur once there is some demand for your product or service. Lastly, demand generation goes beyond your marketing and sales funnel to address non-visible touchpoints before a lead even enters your funnel, all the way through customer retention.

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Galen Dow

Galen Dow
Galen Dow is a former New Breeder.
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March 4, 2013

1 min read

Arm Your Champion, an Inbound Marketing Strategy

Your champion is someone who will influence the important decision makers. It's important that you know how to arm them for success.

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