Inbound Marketing + Sales Blog

What is Demand Generation?

4 min read

First and foremost, demand generation encompasses — you guessed it! — generating demand for your product or service. Secondly, demand generation refers to the comprehensive program of marketing and sales enablement initiatives throughout the entire funnel that only occur once there is some demand for your product or service. Lastly, demand generation goes beyond your marketing and sales funnel to address non-visible touch points before a lead even enters your funnel, all the way through customer retention.

Read More

Galen Dow

Galen Dow
Galen Dow is a former New Breeder.
Find me on:

Recent Posts

September 20, 2013

3 min read

How Companies Use Digital PR to Build Online Visibility

Integrating digital PR into your inbound marketing strategy will not only help build brand awareness, but it will also help generate more leads and get your content in...

Read More
March 26, 2013

2 min read

How SEO is Changing for B2B Tech Marketers

If you’re paying attention to online marketing at all, you’ve likely picked up that SEO is evolving into what some are now calling SMI (search marketing integration). But...

Read More
March 4, 2013

1 min read

Arm Your Champion, an Inbound Marketing Strategy

Of all the roles involved in a complex B2B sale – influencers, subject matter experts, decision-makers, etc. – we recommend that your inbound marketing strategy focuses...

Read More
February 12, 2013

1 min read

Educating Your Prospects with Content Marketing

Back in the early days of mainframe computers and large companies having all of their systems programmed for them from scratch, there came about object oriented programming

Read More
November 16, 2012

2 min read

How to Build a Successful Go-to-Market Strategy

A well-conceived Go-to-Market Strategy is essential to gaining buy-in and achieving predictable goals. It needs to be easy to communicate, and therefore conciseness and...

Read More
January 16, 2012

3 min read

How are Marketing & Sales Partnered in Your Organization?

Within most of our partners/customers, there is a natural tension that exists between the sales and marketing teams. Everyone is under pressure to drive business results,...

Read More
Ready to transform your current marketing + sales teams?  Request a free assessment and get started today. Free Consultation