Inbound Marketing + Sales Blog

What is Demand Generation?

4 min read

First and foremost, demand generation encompasses — you guessed it! — generating demand for your product or service. Secondly, demand generation refers to the comprehensive program of marketing and sales enablement initiatives throughout the entire funnel that only occur once there is some demand for your product or service. Lastly, demand generation goes beyond your marketing and sales funnel to address non-visible touchpoints before a lead even enters your funnel, all the way through customer retention.

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Galen Dow

Galen Dow
Galen Dow is a former New Breeder.
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Recent Posts

March 4, 2013

1 min read

Arm Your Champion, an Inbound Marketing Strategy

Of all the roles involved in a complex B2B sale – influencers, subject matter experts, decision-makers, etc. – we recommend that your inbound marketing strategy focuses...

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3 min read

How are Marketing & Sales Partnered in Your Organization?

Within most of our partners/customers, there is a natural tension that exists between the sales and marketing teams. Everyone is under pressure to drive business results,...

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