Inbound Marketing + Sales Blog

What is Demand Generation?

4 min read

First and foremost, demand generation encompasses — you guessed it! — generating demand for your product or service. Secondly, demand generation refers to the comprehensive program of marketing and sales enablement initiatives throughout the entire funnel that only occur once there is some demand for your product or service. Lastly, demand generation goes beyond your marketing and sales funnel to address non-visible touchpoints before a lead even enters your funnel, all the way through customer retention.

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Erin Moriarty

Erin Moriarty
Erin is a former New Breeder.
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Recent Posts

December 17, 2018

8 min read

How DelCor Boosted Traffic and Drove Qualified Leads with New Breed

For the past 34 years, associations and non-profit organizations worldwide have turned to DelCor for cutting-edge IT knowledge through their technology consulting...

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April 5, 2018

3 min read

How to Match Blog Posts to Relevant Content Offers

Most organizations have a stockpile of blog posts from years gone by, some that were written before any premium gated content offers were created. If properly optimized,...

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February 21, 2018

6 min read

Understanding the New Buyer's Journey

You're familiar with the buyer's journey — the logical progression that a consumer follows when researching and ultimately deciding on a solution to purchase. It starts...

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