Inbound Marketing + Sales Blog

What is Demand Generation?

4 min read

First and foremost, demand generation encompasses — you guessed it! — generating demand for your product or service. Secondly, demand generation refers to the comprehensive program of marketing and sales enablement initiatives throughout the entire funnel that only occur once there is some demand for your product or service. Lastly, demand generation goes beyond your marketing and sales funnel to address non-visible touch points before a lead even enters your funnel, all the way through customer retention.

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Eric Velli

Eric Velli
Eric Velli is a Growth Specialist at New Breed. He specializes in helping marketers meet their inbound marketing and demand generation goals.
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Recent Posts

March 9, 2018

4 min read

The Role of an SDR in the Inbound Sales Process

You may be familiar with the acronym SDR, but what is an SDR's function? And what role do they play in the Inbound marketing and sales process? We'll fill you in on the...

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December 5, 2017

4 min read

How AI is Disrupting the Inbound Marketing Space

Artificial intelligence is starting to become a big part of our industry. Machine learning tools are allowing marketing and sales professionals to be more productive, and...

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