Inbound Marketing + Sales Blog

What is Demand Generation?

4 min read

First and foremost, demand generation encompasses — you guessed it! — generating demand for your product or service. Secondly, demand generation refers to the comprehensive program of marketing and sales enablement initiatives throughout the entire funnel that only occur once there is some demand for your product or service. Lastly, demand generation goes beyond your marketing and sales funnel to address non-visible touchpoints before a lead even enters your funnel, all the way through customer retention.

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Christopher Mathieu

Christopher Mathieu
Christopher Mathieu is the Chief Design Officer at New Breed, where he oversees the creative strategy behind every project we produce. His unique ability to combine his fine art background with his technical web expertise has led Chris and his team to produce countless sales-ready websites and inbound marketing collateral that drive results.
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Recent Posts

August 1, 2019

4 min read

How to Get Started with the HubSpot CMS

New Breed developers work with multiple CMSs, but we think if lead generation is your primary goal, the HubSpot CMS is the best to build your website on.

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June 26, 2019

4 min read

10 Essential WordPress Plugins for Your B2B Website

WordPress used to be more thought of as primarily a platform for personal blogs and small websites, but it has risen in popularity for B2B companies.

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May 21, 2019

6 min read

Page Load Speed — What Marketers Need To Know

So, as a marketer, how do you guarantee your website doesn’t fall into that “impatiently refresh, then bounce” category?

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March 30, 2019

4 min read

OneStream Doubles Website Traffic After Site Launch

As a fast growing company, OneStream knew they needed help to ensure that they were getting to the right people at the right time. Find out how New Breed helped OneStream...

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March 27, 2019

2 min read

What is Conversion Rate Optimization?

Driving the right visitors to your website through effective SEO and SEM strategies is an important part of your marketing strategy — but what do your site visitors do once...

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February 27, 2019

6 min read

7 Misconceptions About Your Website Redesign

Websites are major investments that require a substantial amount of time and resources. They also require frequent updates and optimization to remain effective. Focusing on...

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