Inbound Marketing + Sales Blog

What is Demand Generation?

4 min read

First and foremost, demand generation encompasses — you guessed it! — generating demand for your product or service. Secondly, demand generation refers to the comprehensive program of marketing and sales enablement initiatives throughout the entire funnel that only occur once there is some demand for your product or service. Lastly, demand generation goes beyond your marketing and sales funnel to address non-visible touchpoints before a lead even enters your funnel, all the way through customer retention.

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Chris David

Chris David
Chris David is a passionate marketing professional with over 10 years of experience helping businesses and marketing agencies grow and succeed. Owner and CMO of Syndicate Marketing - If you have any questions or comments, please feel free to reach out to him here​.

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