Inbound Marketing + Sales Blog

The Technology You Need for Account-Based Marketing Success

7 min read

Account-Based Marketing (ABM) essentially flips the inbound methodology on its head by focusing on fit first, then interest. 

The inbound methodology uses content and trust-building to let customers initiate contact and put themselves in your sales funnel, and then you nurture them from there. But, ABM uses your ideal customer profile to find companies that you know would be a good fit for your business and then uses different methods to target them specifically and bring them to your website.

Read More

Chris David

Chris David
Chris David is a passionate marketing professional with over 10 years of experience helping businesses and marketing agencies grow and succeed. Owner and CMO of Syndicate Marketing - If you have any questions or comments, please feel free to reach out to him here​.

Recent Posts

February 28, 2019

4 min read

Effective Storytelling with Data

The data analytics industry is booming, and companies are pumping out new reporting dashboards with every metric imaginable every day. Although these reports are easy to...

Read More
Ready to transform your current marketing + sales teams?  Request a free assessment and get started today. Free Consultation