Inbound Marketing + Sales Blog

What is Demand Generation?

4 min read

First and foremost, demand generation encompasses — you guessed it! — generating demand for your product or service. Secondly, demand generation refers to the comprehensive program of marketing and sales enablement initiatives throughout the entire funnel that only occur once there is some demand for your product or service. Lastly, demand generation goes beyond your marketing and sales funnel to address non-visible touchpoints before a lead even enters your funnel, all the way through customer retention.

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Brian Devaney

Brian Devaney
Brian is a former New Breeder.
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Recent Posts

March 20, 2015

4 min read

Benchmarking The Inc. 500 Software Companies: Funded or Bootstrapped?

Earlier this week we examined which software delivery methods (SaaS vs. on-premise) were fueling the growth of software companies on the 2014 Inc. 500. As a follow up, we...

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March 6, 2015

4 min read

6 Considerations for a HubSpot Platform Consolidation

Recently, we’ve had numerous opportunities and customers who needed to migrate multiple HubSpot platforms into one streamlined marketing hub. These companies are acquiring...

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