Inbound Marketing + Sales Blog

How to Leverage Your Tech Stack to Prove B2B Marketing Attribution

Evaluating web traffic and funnel metrics in relation to specific inbound marketing campaigns will give you insight into the effectiveness of your strategy — but what if you could assign a dollar value to your marketing efforts? The ability to accurately attribute revenue to different marketing initiatives, assets and channels can revolutionize your inbound strategy and change how your company thinks about their marketing budget. 

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Beth Abbott

Beth Abbott
Beth is an Inbound Advisor at New Breed with a particular strength in email marketing, optimization, and webpage creation and strategy.
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Recent Posts

June 26, 2017

Five Of the Best Blogs on Marketing and Sales Metrics

The clutter of information on marketing and sales metrics lately has been overwhelming. Even more overwhelming is the fact that all of that information is extremely...

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June 1, 2017

Lifecycle Marketing Tactics to Attract, Convert, Close and Delight

You've seen the chart before, "Attract, Convert, Close and Delight".  It’s the classic inbound marketing visualization tool to show how your prospects are intended to move...

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April 22, 2017

The Value of ​Short and Long Term Marketing Forecasts

As a B2B Marketer it's easy to get caught up in a billion projects and initiatives. Whether it's making improvements to your marketing operations, spearheading various...

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March 22, 2017

6 Tips for Effective B2B Email Marketing

Though every case is a little different and there's no magic way to make your audience read your emails (or even better forward them to friends), here are few tips to...

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February 14, 2017

Love Your Leads: Best Practices for Lead Nurturing

Lead nurturing is an essential part of demand generation and Inbound marketing. Yes, in a perfect world, your leads would maneuver themselves down the funnel on their own,...

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