Inbound Marketing + Sales Blog

What is Demand Generation?

4 min read

First and foremost, demand generation encompasses — you guessed it! — generating demand for your product or service. Secondly, demand generation refers to the comprehensive program of marketing and sales enablement initiatives throughout the entire funnel that only occur once there is some demand for your product or service. Lastly, demand generation goes beyond your marketing and sales funnel to address non-visible touchpoints before a lead even enters your funnel, all the way through customer retention.

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Beth Abbott

Beth Abbott
Beth is an Inbound Advisor at New Breed with a particular strength in email marketing, optimization, and webpage creation and strategy.
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Recent Posts

September 10, 2019

5 min read

How Pipeline Management Can Make You an Effective Sales Leader

Once you have a solid estimate of how much revenue could result from a deal, you can start predicting your pipeline and forecast your team’s performance.

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April 5, 2019

6 min read

How to Build a Successful Sales and Marketing Team

There is a method to the madness when it comes to building a successful sales and marketing team. Adding new members to your team willy-nilly is not necessarily going to help...

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March 7, 2019

6 min read

4 Ways Your Approach to Business Development is Wrong

Business Development has many different meanings for different people. In this blog, we’ll be focusing on how business development relates to overall business growth.

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November 6, 2018

7 min read

11 Sales Techniques for Your Next Inbound Sales Call

There is a lot of strategic preparation that goes into an inbound sales call for salespeople to make the most out of a conversation with a prospect. In this post, we'll...

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August 16, 2018

4 min read

What Is Sales Enablement?

Sales enablement is a combination of coaching, tools and content to help your sales team be more efficient and effective. It's also an element of a successful inbound...

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August 30, 2017

5 min read

Why You Should Fire Your Marketing Team to Increase Sales

Sales enablement, a temporary focus further down the funnel for consistently high-performing marketing teams can support the sales team to close more deals.

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