You're familiar with the buyer's journey — the logical progression that a consumer follows when researching and ultimately deciding on a solution to purchase. It starts when a buyer becomes aware of a pain point and recognizes their need for a solution. After some initial research, they reach the consideration stage of their buyer's journey in which they evaluate different available solutions. Once they've compared the features of each contender against their own needs and objectives, they start to make a purchasing decision.
But the new Inbound buyer's journey extends beyond the decision phase, continuing long after a deal is won. It starts with the same three pillars that marketers know and love, but takes these to the next level by adding essential post-decision touch points to ensure long-term customer retention and satisfaction. We've laid out each stage of the new Inbound buyer's journey to help you retain customers and sustain long-term growth long after a lead becomes a customer.Read More