Inbound Marketing + Sales Blog

What is Demand Generation?

4 min read

First and foremost, demand generation encompasses — you guessed it! — generating demand for your product or service. Secondly, demand generation refers to the comprehensive program of marketing and sales enablement initiatives throughout the entire funnel that only occur once there is some demand for your product or service. Lastly, demand generation goes beyond your marketing and sales funnel to address non-visible touch points before a lead even enters your funnel, all the way through customer retention.

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Beth Abbott

Beth Abbott
Beth is an Inbound Advisor at New Breed with a particular strength in email marketing, optimization, and webpage creation and strategy.
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Recent Posts

April 5, 2019

6 min read

How to Build a Successful Sales and Marketing Team

When you’re passionate about your product and business, you might feel a little gung-ho about scaling your revenue organization. That’s okay. We admire your enthusiasm. ...

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March 7, 2019

6 min read

4 Ways Your Approach to Business Development is Wrong

Business Development has many different meanings for different people. In this blog, we’ll be focusing on how business development relates to overall business growth. ...

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November 6, 2018

7 min read

11 Sales Techniques for Your Next Inbound Sales Call

Source: New School Selling The sales world is ever-evolving. Over the past few years, we have seen a number of companies drift away from the traditional outbound, cold...

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August 16, 2018

3 min read

What Is Sales Enablement?

Sales enablement is a combination of coaching, tools and content to help your sales team be more efficient and effective. It's also a critical element of a successful...

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June 26, 2017

2 min read

Our Top 5 Blogs on Marketing and Sales Metrics

The clutter of information on marketing and sales metrics lately has been overwhelming. Even more overwhelming is the fact that all of that information is extremely...

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