Inbound Marketing + Sales Blog

What is Demand Generation?

4 min read

First and foremost, demand generation encompasses — you guessed it! — generating demand for your product or service. Secondly, demand generation refers to the comprehensive program of marketing and sales enablement initiatives throughout the entire funnel that only occur once there is some demand for your product or service. Lastly, demand generation goes beyond your marketing and sales funnel to address non-visible touch points before a lead even enters your funnel, all the way through customer retention.

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Amanda Nielsen

Amanda Nielsen
Amanda is a professional speaker, manager of strategic partnerships, and SaaS marketing expert. She specializes in content creation, lifecycle marketing, and demand generation.
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Recent Posts

June 21, 2019

3 min read

A Demand Generation Strategy for Each Customer Lifecycle Stage

“Demand generation” is an abstract enough concept that it is frequently brushed off as a marketing buzzword, but you’re probably doing demand generation tactics on a daily...

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June 14, 2019

4 min read

3 Tips for Leveraging Direct Mail Marketing

As the saying goes, slow and steady wins the race. And that means snail mail is making a comeback. In 2019, every marketer and their mother is exclusively leveraging...

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June 5, 2019

4 min read

Why In-Person Events are Essential to Marketing

Once a primary marketing method, in-person events are an afterthought in the dawn of online tactics like email, SEO, social media and pay-per-click (PPC) ads. But in a day...

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May 27, 2019

2 min read

Why You Should Run Every Webinar With a Partner

If you’re a consumer in the B2B space, you’ve probably attended your fair share of webinars. Maybe you’ve even hosted one for your business. Thanks to their plentiful...

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May 16, 2019

5 min read

ToFu, MoFu & BoFu: Tailoring Your Offers to The Buyer's Journey

In the B2B industry especially, the buyer’s journey is long, complex and often involves multiple stakeholders along the way. Because of that, the first step to developing...

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May 9, 2019

4 min read

5 Ways to Utilize Personalization in Your Marketing Strategy

B2B buyers want their interactions to be personal. Creating personalized experiences can be harder to do online when you’re not face-to-face, but using different tactics...

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