Inbound Marketing + Sales Blog

What is Demand Generation?

4 min read

First and foremost, demand generation encompasses — you guessed it! — generating demand for your product or service. Secondly, demand generation refers to the comprehensive program of marketing and sales enablement initiatives throughout the entire funnel that only occur once there is some demand for your product or service. Lastly, demand generation goes beyond your marketing and sales funnel to address non-visible touch points before a lead even enters your funnel, all the way through customer retention.

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Amanda Nielsen

Amanda Nielsen
Amanda is an internal marketer specializing in inbound copywriting, lifecycle marketing and co-marketing initiatives.
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Recent Posts

March 12, 2019

4 min read

Bounce Rate and 4 Other Vanity Metrics You're Paying Too Much Attention To

A vanity metric looks good on paper and yields seemingly impressive results but doesn’t actually indicate anything related to revenue generation. The numbers vanity...

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March 11, 2019

2 min read

The Demand Generation Fundamentals You Need to Scale Your Business

Effective demand generation goes beyond simple, day-to-day tactics to focus on a long-term strategy for forging customer relationships and delighting buyers. A demand...

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March 5, 2019

4 min read

How To Build a Knowledge Base for Self-Service Support

Knowledge bases are an important part of customer success strategy no matter what kind of product or service you have. They’re essentially a resource library for your...

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February 21, 2019

4 min read

5 Brand Awareness Myths That Are Hurting Your Business

As marketers in the B2B space, we love data. We love using those hard-line metrics to track, analyze and optimize our efforts to blast past competitor benchmarks — but of...

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February 20, 2019

3 min read

Flywheel Marketing: If It Ain't Spinnin' You Ain't Winnin'

The flywheel revolves around customers. It demonstrates this idea at the core of inbound marketing: Your business’s marketing, sales and service efforts should work...

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February 7, 2019

3 min read

4 Incredible B2B Website Design Examples That Convert

What takes a B2B website design from good to incredible? Conversion optimization! Because your website is likely to be the first impression a prospect has of your brand,...

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