Inbound Marketing + Sales Blog

The Technology You Need for Account-Based Marketing Success

7 min read

Account-Based Marketing (ABM) essentially flips the inbound methodology on its head by focusing on fit first, then interest. 

The inbound methodology uses content and trust-building to let customers initiate contact and put themselves in your sales funnel, and then you nurture them from there. But, ABM uses your ideal customer profile to find companies that you know would be a good fit for your business and then uses different methods to target them specifically and bring them to your website.

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Amanda Nielsen

Amanda Nielsen
Amanda is a former New Breeder.

Recent Posts

September 2, 2019

5 min read

What is Word-of-Mouth Marketing?

Word-of-mouth marketing is one of the oldest marketing methods. With new technologies marketers can leverage, it's become less popular but not less vital.

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August 23, 2019

6 min read

Why Your Blogging Strategy Needs to Be Driven By More Than Keywords

Keywords are not the be-all and end-all of SEO. Primarily concentrating on keywords might be how search engines operate, but it’s not how people think.

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August 6, 2019

3 min read

Are Webinars Still a Viable Form of Content for B2B Marketers?

With newer content offers, webinars have started to be viewed as stale. In our experience, they can be really effective for lead generation.

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July 24, 2019

5 min read

The Essential Event Survival Guide for Marketers

In-person events offer the opportunity for you to meet with clients, prospects and partners which can enhance your rapport and streamline interactions.

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July 23, 2019

3 min read

5 Inbound Marketing Strategies We Couldn't Live Without

Inbound marketing uses relevant content to attract high-fit visitors to your site. Instead of intruding into prospects’ lives, inbound provides value.

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June 21, 2019

3 min read

A Demand Generation Strategy for Each Customer Lifecycle Stage

Demand generation isn’t a single strategy; it’s a mix of strategies that address every part of the marketing and sales funnel and the customer lifecycle.

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