Inbound Marketing + Sales Blog

What is Demand Generation?

4 min read

First and foremost, demand generation encompasses — you guessed it! — generating demand for your product or service. Secondly, demand generation refers to the comprehensive program of marketing and sales enablement initiatives throughout the entire funnel that only occur once there is some demand for your product or service. Lastly, demand generation goes beyond your marketing and sales funnel to address non-visible touch points before a lead even enters your funnel, all the way through customer retention.

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Amanda Nielsen

Amanda Nielsen
Amanda is a professional speaker, manager of strategic partnerships, and SaaS marketing expert. She specializes in content creation, lifecycle marketing, and demand generation.
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Recent Posts

May 16, 2019

5 min read

ToFu, MoFu & BoFu: Tailoring Your Offers to The Buyer's Journey

In the B2B industry especially, the buyer’s journey is long, complex and often involves multiple stakeholders along the way. Because of that, the first step to developing...

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May 9, 2019

4 min read

5 Ways to Utilize Personalization in Your Marketing Strategy

B2B buyers want their interactions to be personal. Creating personalized experiences can be harder to do online when you’re not face-to-face, but using different tactics...

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April 19, 2019

4 min read

What is Contextual Marketing?

Without a full understanding of your prospects' situations, you won't be able to position your marketing content effectively.

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March 12, 2019

4 min read

Bounce Rate and 4 Other Vanity Metrics You're Paying Too Much Attention To

A vanity metric looks good on paper and yields seemingly impressive results but doesn’t actually indicate anything related to revenue generation. The numbers vanity...

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March 11, 2019

2 min read

The Demand Generation Fundamentals You Need to Scale Your Business

Effective demand generation goes beyond simple, day-to-day tactics to focus on a long-term strategy for forging customer relationships and delighting buyers. A demand...

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March 5, 2019

4 min read

How To Build a Knowledge Base for Self-Service Support

Knowledge bases are an important part of customer success strategy no matter what kind of product or service you have. They’re essentially a resource library for your...

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