Inbound Marketing + Sales Blog

What is Demand Generation?

4 min read

First and foremost, demand generation encompasses — you guessed it! — generating demand for your product or service. Secondly, demand generation refers to the comprehensive program of marketing and sales enablement initiatives throughout the entire funnel that only occur once there is some demand for your product or service. Lastly, demand generation goes beyond your marketing and sales funnel to address non-visible touch points before a lead even enters your funnel, all the way through customer retention.

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Alyssa Rimmer

Alyssa Rimmer
Alyssa is a former New Breeder.
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Recent Posts

November 13, 2014

1 min read

7 SaaS Benchmarks that May Surprise You [INFOGRAPHIC]

There's bound to be a company in your industry that is just killing it. Maybe that's you, which in that case, AWESOME! If it's not you, but you're wondering how these...

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October 27, 2014

4 min read

10 Lessons for More Engaging Mobile Content

Are you on your smartphone right now? If you answered yes that’s because the age of mobile content viewing is now. If you answered no, and you own a smart phone, we can...

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September 12, 2014

5 min read

5 Ways Inbound Sales Reps can Use Content to Close the Deal

In today’s age of selling, things are different. It’s no longer effective to go door to door. It’s no longer as effective to use cold outreach methods. Today, it’s less...

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September 8, 2014

6 min read

Why You Should Conduct an Inbound Marketing Audit

Raise your hand if you've been in the position where you're doing something just to do it and aren't really paying attention to the impact it's having on your life or...

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May 27, 2014

5 min read

Do You Really Need a Business Blog?

If the word “blog” makes you think of an online diary or journal then it’s time to change your perspective on blogging (trust us; it has evolved since the blogging craze...

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February 5, 2014

2 min read

How to Create a CTA in PowerPoint

When B2B marketers prioritize their marketing tactics, it usually starts with email. We've become extremely reliant on email marketing over the past decade, and honestly,...

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