Inbound Marketing + Sales Blog

What is Demand Generation?

4 min read

First and foremost, demand generation encompasses — you guessed it! — generating demand for your product or service. Secondly, demand generation refers to the comprehensive program of marketing and sales enablement initiatives throughout the entire funnel that only occur once there is some demand for your product or service. Lastly, demand generation goes beyond your marketing and sales funnel to address non-visible touchpoints before a lead even enters your funnel, all the way through customer retention.

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Adam Kinsella

Adam Kinsella
Adam is a Web Specialist at New Breed with a focus on inbound best practices, conversion rate optimization and web strategy.
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Recent Posts

June 29, 2017

2 min read

Blog SEO: How to Optimize Your Blog For Superlative Engagement

A blog can be a huge marketing asset. It's a smart way to generate organic traffic to your website and an effective strategy for nurturing relationships with prospects....

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May 23, 2017

5 min read

7 Steps to Leveraging an SLA for Marketing and Sales Unification

If you've ever worked in marketing or sales you might have experienced what can sometimes be described as a contentious relationship between the two departments. This past...

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May 1, 2017

4 min read

How to Exclude Login Traffic from Google Analytics

When your SaaS platform has a login on the homepage, it can be very easy to confuse organic ToFu website traffic with users who are only visiting your homepage to log in...

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April 14, 2017

3 min read

​3 Ways to Prove your Marketing Efforts are Valuable to your CFO ​

You’ve implemented inbound techniques into your marketing strategy. Your buyer personas are dialed in, you’ve created content that directly addresses their needs and more...

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April 5, 2017

3 min read

Persona-Based Marketing vs. Account-Based Marketing: Which to Choose?

Have you ever used one of those calorie counting apps? You know, the ones that help keep track of your daily food intake and log your fitness routine — or in my case, lie...

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March 11, 2017

3 min read

Inbound Marketing Strategies Even a Small Team Can Manage

We won’t beat around the bush. Successful inbound marketing strategies take a lot of time and effort. Even for the largest teams. From that perspective, inbound marketing...

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