Inbound Marketing + Sales Blog

March 11, 2014

6 Social Media Applications to Ramp Up Your Platforms

4 min read

Written by: Olivia Perek  |  Share:

Social-Media-ToolsAre you ready to take your social media marketing strategy to the next level?

You've been posting helpful and insightful industry articles via LinkedIn, sharing articles and images via Twitter and engaging in conversation with followers via Facebook. Awesome, you're off to a great start.

But now take a step back and ask yourself:

  • Are you creating the community you want?
  • Are you part of a community?
  • Are you fostering conversations as often as you like?
  • Is your content finding it's way through the Internet?
  • Is traffic going to your website through social?

You need the tools to take your social platforms further. Here are 6 FREE online social media applications to help you:

  1. Create and share amazing content
  2. Contribute to and create conversations
  3. Connect with more people
  4. Track and grow your business

TrueSocialMetrics - Metrics That Matter

Now that social media has become a popular business and marketing tool, more and more companies are hiring 'community managers', 'content creators' and 'social media managers'. Time and money is being allocated specifically for social. In order to maintain and/or increase funding for social efforts, it is important to track, measure and analyze how social media is affecting business. True Social Metrics allows you to sync social accounts from Facebook to Vine to produce a plethora of usable information for business. With True Social Metrics you're able to track engagement, analyze post effectiveness, compare your performance against competitors and industry standards as well as much more.


Social Mention - Real Time Search

Do you fall behind in conversation on social? Social Mention is a free tool that allows you to monitor keywords for real-time search and user-generated content. It allows you to easily track and measure what people are saying about you, your company, a new product, or any topic across the web. It also can tell you the likelihood that your brand is being discussed in social media. Now you can use one source to check what is being said about you across platforms!


Topsy - Search and Analyze the Social Web

Topsy is similar to Social Mention in that it is a real-time search engine for social media. With Topsy, you're capable of combing through social to find the most influential conversations millions of people are having every day. What is amazing about Topsy is that provides you with a backlog of tweets that goes back to 2006. If you're looking for a hashtag to utilize, conversations to become involved in or analyze the history of a particular term or topic this FREE application can help you.


Canva - Amazingly Simple Graphic Design

Do you sometimes feel like your content is lackluster? Do you want to create amazing visuals for social media but don't have any graphic design knowledge or experience? With Canva, you are a graphic designer. This free application allows you to make beautiful graphics with a drag-and-drop tool with a library of more than 1 million stock photographs, graphic elements and fonts. Canva will literally change your design life. 


Lander - Create, Publish and Optimize Landing Pages

Inbound marketing is all about creating content that drives qualified traffic to your website to then convert them into leads and eventually into customers. You've used the above tools to engage in conversation, build a following and produce amazing content, now you need to direct them to your website. The best way is to create landing pages where you can gather more information from them. With Lander, you can create, for free, amazing landing pages! There is an easy 3-step process, design-publish-A/B test. They provide customizable layouts as well as create-your-own options. You're able to drag-and-drop any element you need from sign-up forms to call-to-action buttons. If you're landing page isn't working like you hoped it would, use the A/B test feature to test different versions of your page for the highest conversions. 


Feedly - Your news, delivered

I recently participated in Hubspot's webinar on social business and learned that when posting to social media, curated content vs. original content shared should be 80:20. That being said, you need to be posting industry articles, infographics, downloads, presentations and more in order to engage your audience and establish your credibility. It's hard searching through the web for content to post but with Feedly finding great sharing material is easy. Feedly is a single place to collect, read and share what matters to you. You're able to choose websites and blogs to follow by searching your interests. You can also create different folders for different collections of sites that pertain to your interests. Feedly also allows you to instantly share via whichever social platform you desire right from the site. Perfection!


Now You're Ready

This these free and easy to use online applications, you'll be ready to conquer your social platforms in no time. Wow your audience, get new followers, increase interest in your brand; all of these accomplishments are in your reach. 

I actively use these applications, some more than others. If you're interested in getting started with any of these tools and have questions, just comment below and I'll do my best to help you out!

The Ultimate Guide to Inbound Marketing - Free Download


Topics: Demand Generation

About The Author

Olivia is a Principal Inbound Strategist who focuses on lead generation and marketing and sales alignment. She excels at helping clients identify, build and execute scalable demand generation strategies using the HubSpot ecosystem.

Ready to transform your current marketing + sales teams?  Request a free assessment and get started today. Free Consultation