December 9, 2014

5 Blogs SaaS Professionals Should Have on Their Radar: Part 2

4 min read

Written by: Olivia Perek-Clark  |  Share:

SaaS-blogsThere are few tasks I find more important, or beneficial, than taking 30 minutes each day to read the brilliant ideas and insights of thought leaders in the marketing + sales industry. Why? Reading the latest and greatest can help me (and you) to:

  • Generate new ideas and plans to grow business
  • Stay up to date on the most current trends
  • Learn new tactics

Two weeks ago, I brought to you the top five blogs for SaaS professionals that you should be reading and I received so much positive feedback that I've decided to bring to you five more SaaS-focused blogs you should be reading. I have featured:

  1. Sixteen Ventures
  2. The Angel VC
  3. Chaotic Flow
  4. InsightSquared
  5. For Entrepreneurs

Let's get reading!

5 SaaS-Focused Blogs to have on Your Radar

1. Sixteen Ventures

Lincoln Murphy is the face behind Sixteen Ventures, a "SaaS business model and marketing pioneer." Murphy has helped over 300 SaaS companies accelerate their growth by optimizing the customer lifecycle, from customer acquisition to retention. The majority of his posts focus on growth strategies and tactics in regard to the customer. According to Murphy, "a growth engine that doesn't take into consideration Customer Success, retention, churn mitigation, and expansion revenue in addition to acquisition-based not an efficient growth engine." 

Our favorite posts:

  1. 22 Ways to Reduce Churn with Growth Hacking
  2. 4 Sales Mistakes That Lead to High SaaS Churn
  3. Autoresponders are Dead

2. The Angel VC 

The Angel VC is written by Christoph Janz, a managing partner at Point Nine Capital. Previously, he was an Internet entrepreneur and angel investor. Janz's investments include: Zendesk, FreeAgent Central, Geckoboard and more. Much of what Janz focuses on includes Internet startups and early-stage investing. 

Our favorite posts:

  1. A KPI Dashboard for Early-Stage SaaS Startups
  2. Five Ways to Build a $100 Million Business
  3. The 4th DO for SaaS Startups - Make Your Website Your Best Marketing Person

3. Chaotic Flow

Joel York is the author of Chaotic Flow - a blog created to share knowledge and opinions that can help executives, at Internet software companies that create and deliver SaaS and cloud applications, critically analyze real-world, go-to-market strategies and tactics. York's blog tends to focus primarily on SaaS metrics and success.

Our favorite posts:

  1. The Metrics-Driven SaaS Business
  2. The SaaS Metrics Maturity Model
  3. SaaS Customer Lifetime Value Drives SaaS Company

4. InsightSquared

InsightSquared is a Business Intelligence (BI) solution that delivers powerfully simple business analytics for companies of any size. They are a SaaS company that specialized in Salesforce analytics. Their blog is segmented into five smaller blogs: sales, marketing, finance, staffing and support. Much of what the team at InsightSquared blogs about are sales tactics and strategies to growing your SaaS business along with essential metrics to track and what those numbers translate to for your business. 

  1. How to Build a Monthly Marketing Report: 10 Marketing Metrics your CEO Wants to See
  2. 10 Things we Learned about SaaS Businesses from David Skok
  3. The Marketing Metric that Aligns Sales & Marketing

5. For Entrepreneurs

For Entrepreneurs is a blog for startups and entrepreneurs, written by David Skok, a 5X serial entrepreneur turned venture capitalist at Matrix Partners. Skok's blog addresses the key issues that startups face in beginning with getting funded and building a successful company. While much of what he writes is applicable to most startups, there is a general focus on SaaS businesses along with building a marketing + sales machine. 

Our favorite posts:

  1. SaaS Metrics 2.0 - A Guide to Measuring and Improving what Matters
  2. Optimizing your Customer Acquisition Funnel
  3. Understanding the Customer Buying Cycle & Triggers

We're always looking for new SaaS thought leaders and professionals to read.

Please share your thoughts on these or other SaaS-focused blogs - Comment below!



Topics: Demand Generation

About The Author

Olivia is the manager of New Breed's Inbound Team. She excels at helping clients identify, build and execute scalable demand generation strategies using the HubSpot ecosystem.

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