Lead generation is a huge challenge that companies face when trying to reach monthly and yearly revenue goals. The quickest way to increase the amount of leads you generate per month is to add more conversion opportunities to your website.
But adding conversion points into your web copy and navigational structure can be time consuming and may require the help or approval of designers, developers and stakeholders. HubSpot's Lead Flow tool provides an alternative conversion strategy aimed at generating new contacts in your database. What's more, Lead Flows are easy to implement, optimize and manage from within your HubSpot portal.
First things first...what are Lead Flows?
Lead Flows are small pop-ups that can slide into web pages from multiple directions. These pop-ups can provide a contextually relevant and easily accessible engagement opportunity for prospects visiting various pages of your site. Although pop-ups may seem like an outdated and invasive way to market, they can work to your advantage when executed correctly. Like more complex landing page form capture strategies, Lead Flows uphold Inbound best practices by first prompting visitors with a callout which, once clicked, will direct them to a simple submission form and thank you message.
With the HubSpot Lead Flow tool, you can choose to delay Lead Flows by seven seconds so that your audience isn’t immediately bombarded by a pop-up as soon as they navigate to a page. To help you make the most out of Lead Flows in your Lead generation strategy, we've laid out 3 smart ways to use Lead Flows to spark more conversions.
1. Educate top of the funnel leads and visitors
Adding a simple blog subscription Lead Flow to multiple pages of your website can bring in more subscribers each month that your marketing team can then nurture down the funnel. By promoting premium and top of the funnel content in these Lead Flows, you’ll give visitors that are not ready to talk to a sales rep additional opportunities to become Leads and enter into a set conversion pathway. Using Lead Flows, you can piece together valuable information from visitors without deterring them with a single, multi-question submission form. This will help you execute a more segmented nurture strategy and allow you to gain more information from top of funnel conversions.
2. Promote webinars and other events
Lead Flows are a great way to promote webinars and other events at your company. Simply create a Lead Flow that provides enough teaser information for Leads to register for the event. Use this information to enroll Leads in an email nurture campaign leading up to the event and continue to nurture them afterwards.
3. Get visitors who are ready to learn more about your product to raise their hands
In some cases, visitors have heard of your product before and are ready to enter a sales conversation without much nurturing. Give them an easy opportunity to contact your sales team by adding a bottom of the funnel Lead Flow to one of the solution pages on your website.
Optimize as you go
In the lead flow tool, you can monitor all lead flows on your site and see how many conversions each one has. You can see what is performing well and what isn’t for your leads and use this to inform your conversion optimization strategy moving forward. Test the many different ways you can use Lead Flows on your website and continue to evaluate the performance of each Lead Flow over time.
Interested in learning more Lead generation tips and tricks? Download the ebook below to learn how to increase your Lead quantity and quality.