Software as a Service (SaaS) is a way of delivering applications over the Internet - as a service. Instead of installing and maintaining software, you simply access it via the Internet, freeing yourself from complex software and hardware management. (Salesforce)
Over the last five years, SaaS has changed dramatically. Markets are larger, there's more money to spend throughout the business and every business is being "SaaS-ified."
As the SaaS industry continues to blossom and grow, its vital for companies to understand how to market their brand and their products. To help, we've focused this month's edition of Top People to Follow on Twitter on SaaS marketing professionals. The following are 10 of the best SaaS marketing accounts we found, which focus on the best marketing trends, strategies and practices when selling a software as a service.
Social Media / Marketing Guy, Experienced Enterprise and SaaS Software Sales Leader, Trusted Partner for ROI models , Aspiring Cook & Dive Bar Aficionado.
Heather Deason Zynczak. CMO at Domo. Tech, Marketing, BI, SaaS, Social Media, Startups, Big Data, Mom of 3 Boys
Global Sales/Business Development | Strategic Marketing | SaaS channel solutions | Lover of travel, timepieces & classic automobiles
Sales | Marketing Automation | Demand Generation for... Real Estate | Start-ups | SaaS | and...Mom, outdoor enthusiast, yogi, and traveler that loves to laugh!
Marketing for Web Apps, Software as a Service (SaaS) & Digital Downloads. We help you get more customers, Increase Revenue & have fun doing it.
Marketing Executive - Web Hosting Pro - Love Cloud Computing – ISVs – SaaS - SMBs - Web 2.0 – Mobile – Gadgets. Curation & Posts by me not@ProfitBricksUSA
How does your SaaS business stack up? Visit the SaaS Grader to find out:
Topics: Demand Generation