Inbound Marketing + Sales Blog

October 14, 2014

10 Top People to Follow on Twitter: SaaS Marketing

5 min read

Written by: Olivia Perek  |  Share:

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Software as a Service (SaaS) is a way of delivering applications over the Internet - as a service. Instead of installing and maintaining software, you simply access it via the Internet, freeing yourself from complex software and hardware management. (Salesforce)

Over the last five years, SaaS has changed dramatically. Markets are larger, there's more money to spend throughout the business and every business is being "SaaS-ified."

As the SaaS industry continues to blossom and grow, its vital for companies to understand how to market their brand and their products. To help, we've focused this month's edition of Top People to Follow on Twitter on SaaS marketing professionals. The following are 10 of the best SaaS marketing accounts we found, which focus on the best marketing trends, strategies and practices when selling a software as a service.

1. @SavvyCopywriter

 copywriter. Digital content. Coffee and wine snob. Fitness junkie. Dansk talende.

2. @Ryan_Dennis

Social Media / Marketing Guy, Experienced Enterprise and SaaS Software Sales Leader, Trusted Partner for ROI models , Aspiring Cook & Dive Bar Aficionado.

3. @hzynczak

Heather Deason Zynczak. CMO at Domo. Tech, Marketing, BI, SaaS, Social Media, Startups, Big Data, Mom of 3 Boys

4. @Hamiltion_CI

Global Sales/Business Development | Strategic Marketing | SaaS channel solutions | Lover of travel, timepieces & classic automobiles

5. @MarketBuildr

Building exceptional , Enterprise Software and Internet businesses. Follow me for the latest on , and 4x/day.

 

6. @marriotmurdock 

  alum, fan, branding, marketing, SaaS, Cloud, and dad to a couple of crazy kids.

7. @CarolSpringer

Sales | Marketing Automation | Demand Generation for... Real Estate | Start-ups | SaaS | and...Mom, outdoor enthusiast, yogi, and traveler that loves to laugh!

8. @optamo

Marketing for Web Apps, Software as a Service (SaaS) & Digital Downloads. We help you get more customers, Increase Revenue & have fun doing it.

9. @utollwi

Marketing Executive - Web Hosting Pro - Love Cloud Computing – ISVs – SaaS - SMBs - Web 2.0 – Mobile – Gadgets. Curation & Posts by me not

10. @ryanbattles

Co-founder of  with. Blogging weekly at  about  and

saas-marketing-guide

Topics: Demand Generation

About The Author

Olivia is a Principal Inbound Strategist who focuses on lead generation and marketing and sales alignment. She excels at helping clients identify, build and execute scalable demand generation strategies using the HubSpot ecosystem.

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