There's a cool thing about technology: often, when one offshoot progresses, so do others. For instance, since the internet has become much more commonplace, software has moved away from disk-based media. And websites have moved from static to evolving. That last bit — that's part of what we're here to talk about.
Unfortunately, our collective business practices and thinking processes don't always keep pace with technology's evolution or increased accessibility. There's still a familiar, going-to-press mindset in marketing that, though beneficial in the case of trade show material (for example), often causes hangups during other creative and technical initiatives. But in order to achieve your business goals, you need to sell your product or service. And selling today requires excellent leads, not just an excellent product. And excellent leads are yours for the taking, with an excellent, goal-oriented, sales-ready website.
But none of those leads are coming in if you won't launch your site. And that brings us to the first item on our list.