Inbound Marketing + Sales Blog

What is Demand Generation?

4 min read

First and foremost, demand generation encompasses — you guessed it! — generating demand for your product or service. Secondly, demand generation refers to the comprehensive program of marketing and sales enablement initiatives throughout the entire funnel that only occur once there is some demand for your product or service. Lastly, demand generation goes beyond your marketing and sales funnel to address non-visible touchpoints before a lead even enters your funnel, all the way through customer retention.

Read More
August 16, 2019

4 min read

4 Marketing Tactics Proven by Psychology

Meeting your prospects where they are at the right time with the right message isn’t accomplished through guesswork — it takes research, planning and an understanding of...

Read More
August 15, 2019

2 min read

New Breed Ranked as One of America’s Fastest-Growing Private Companies by Inc. Magazine

August 14, 2019 — Inc. magazine revealed that New Breed is No. 2487 on its 2019 Inc. 5000 list. The list includes the most successful privately-held, independent American...

Read More
August 14, 2019

3 min read

What is Total Addressable Market (TAM)?

If your company is the only water company in a desert region, you can sell to everyone living in that region who needs water. Moreover, as the only water supplier in that...

Read More
August 13, 2019

5 min read

What Is a Lead Generation Website?

The primary objective of B2B websites should be to help visitors find the information they’re looking for. But, on top of that, they should be helping their organization...

Read More
August 12, 2019

4 min read

How Marketing Operations Helps Your Business Grow

Marketing operations requires three essential steps.  The first, system creation, primarily involves lead building and management, where specialists qualify leads to...

Read More
August 9, 2019

5 min read

How to Leverage Content Marketing

Content marketing is growing more and more important, especially in the B2B marketplace. The buyer is moving online to make their decisions, and there is increasing...

Read More
Ready to transform your current marketing + sales teams?  Request a free assessment and get started today. Free Consultation