Any inbound marketer knows that forms are an essential element of a good lead capturing strategy. Forms gate your premium content offers and allow you to capture essential details about your leads. A well-structured form can provide your marketing and sales teams with the key information to help them close the deal.
Unfortunately, many marketers seem to be unaware that form strategies aren't exactly one-size-fits-all. Countless companies make the mistake of serving the same exact form over and over again, on pieces of content throughout the funnel. This is a critical error that can ruin your lead generation efforts.