Inbound Marketing + Sales Blog

What is Demand Generation?

4 min read

First and foremost, demand generation encompasses — you guessed it! — generating demand for your product or service. Secondly, demand generation refers to the comprehensive program of marketing and sales enablement initiatives throughout the entire funnel that only occur once there is some demand for your product or service. Lastly, demand generation goes beyond your marketing and sales funnel to address non-visible touch points before a lead even enters your funnel, all the way through customer retention.

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May 17, 2019

8 min read

How SaaS Marketing Has Evolved to Enhance the User Experience

Technology has changed significantly over the past 50 years, and communication channels have too. That’s part of the premise of the inbound methodology — buyers have the...

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May 16, 2019

5 min read

ToFu, MoFu & BoFu: Tailoring Your Offers to The Buyer's Journey

In the B2B industry especially, the buyer’s journey is long, complex and often involves multiple stakeholders along the way. Because of that, the first step to developing...

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May 15, 2019

7 min read

Ask An Expert: How to Use Data Analytics for Business Growth

“We must move from numbers keeping score to numbers that drive better actions.” Spoken by David Walmsley, Head of Multichannel at Marks & Spencer, that quote cuts directly...

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May 14, 2019

6 min read

5 Steps to Building a Business Case for Your Budget

Like any marketer, business leader or entrepreneur knows, you have to spend money to make money — but it’s never a good idea to start funneling money into your business...

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May 13, 2019

5 min read

8 Landing Page Features You Should A/B Split Test

If you aren’t regularly A/B testing different elements of your marketing campaigns, it’s time to start. A/B split tests are mini-experiments that test the efficacy of two...

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May 10, 2019

5 min read

5 Hidden SEO Factors That Can Hurt Your Ranking

Surprised to see your website on the lower end of the SERPs (Search Engine Results Pages)? That’s because some factors are pulling your SEO rankings down. And sadly, they...

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