Inbound Marketing + Sales Blog

HubSpot Product Announcements from INBOUND 2020

6 min read

Every year, HubSpot makes major product announcements at their INBOUND event. In 2018, they launched HubSpot video, conversations and the standalone CMS. In 2019, they announced multi-touch revenue attribution reports and the expanded app marketplace.

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January 14, 2021

4 min read

Four Ways To Weave Social Media Into Your Inbound Marketing

Social media can be very helpful for your inbound marketing as a channel to promote your content, learn about your buyers and interact with your customers.

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January 13, 2021

4 min read

Color Management Best Practices for Web Design

Color management ensures that the colors on your website look the same to every visitor, ensuring a consistent experience with your brand and your website.

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January 12, 2021

4 min read

How to Overcome Software Adoption Objections

Regardless of how beneficial the addition to your tech stack will be, there will inevitably be software adoption objections that you’ll need to overcome.

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January 11, 2021

3 min read

A Look Inside the Inbound Sales Process

Instead of reaching out to anyone who could be a good-fit customer, inbound sales starts by looking at leads who have displayed an interest in your company.

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January 8, 2021

6 min read

6 Tips for Channel Marketing

A channel marketing partnership is a two-way street. You have to enable your resellers to succeed in order for them to successfully sell on your behalf.

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January 7, 2021

2 min read

Why You Should Conduct an Inbound Marketing Audit

Inbound marketing audits allow you to look at your strategy more holistically and analyze your results and how they tie back to your revenue and goals.

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