Inbound Marketing + Sales Blog

What is Demand Generation?

4 min read

First and foremost, demand generation encompasses — you guessed it! — generating demand for your product or service. Secondly, demand generation refers to the comprehensive program of marketing and sales enablement initiatives throughout the entire funnel that only occur once there is some demand for your product or service. Lastly, demand generation goes beyond your marketing and sales funnel to address non-visible touchpoints before a lead even enters your funnel, all the way through customer retention.

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October 8, 2019

7 min read

How to Crush Your End of Year Marketing Goals

As we approach the end of the year, marketing goals are looming. No matter where you stand in relation to your goals, maximizing your efforts is important.

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October 7, 2019

4 min read

7 Tips for Excellent B2B Customer Service

Your customers are your biggest fans but they need to be nurtured & cultivated to stay customers. Here are 7 tips for B2B customer service success!

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October 4, 2019

4 min read

4 Reasons to Invest in Inbound Marketing Now

Leveraging inbound tactics to attract prospects instead of intruding into their lives is no longer a differentiator; it’s the norm.

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October 3, 2019

3 min read

3 Tips for Combining Sales and Marketing in Your Company

By aligning your marketing and sales teams, you can implement strategies to improve your company's efficiency, lead generation and revenue. 

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October 2, 2019

5 min read

What is Persona-Based Marketing?

Buyer Personas are semi-fictional representations of your company’s ideal buyers. They help marketers target and reach high-fit prospects. 

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October 1, 2019

2 min read

What is MRR and Why Should Marketers Care About It?

MRR is the foundation of building a predictable revenue model. It can help you forecast where you may encounter gaps as you try to hit your revenue goal.

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