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    Free Guide: Trade Show Tips to Help You Crush Lead Capture and Follow-Up

    Whatever you do at a trade show — talk to prospects, meet with partners, chat with clients, capture badge scans — there's a great feeling you get afterward. It's a feeling of exhausted accomplishment.

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    Topics: Engage, Lead Generation, HubSpot CRM, Sales, Marketing, Strategy

    5 Tips for Establishing Better Inbound Marketing KPIs

    Every time Key Performance Indicator creation comes up in conversation, you can almost hear the collective corporate sigh. KPIs are completely necessary, and we happen to love the heck out of them, but crafting the right ones probably isn't an easy part of your job.

    For a marketing VP, in particular, homing in on the most valuable metrics can be a challenge. As our friends at InsightSquared put it, "To CEOs and board members, a lead is a dirty four-letter word, one that ultimately doesn’t move the revenue needle very much." So, which KPIs does your CEO value? Probably only the most relevant and, well, indicative, which you can establish through a clear process. 

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    Topics: Goal Setting, Analytics, Reporting, SaaS Marketing, Inbound Marketing

    Align and Achieve: Accelerating Goals with OKRs

    Topics: Inbound Sales, Goal Setting, Marketing

    What is Lifecycle Marketing and When To Use It

    Topics: Email Marketing, Pipeline Marketing

    6 Tips for a LinkedIn Company Profile That Produces Leads

    Topics: Lead Generation, Social Media

    How to Explain the Inbound Marketing Methodology (in .Gifs!)

    Topics: Attract, Engage, Marketing

    27 HubSpot Website Terms Defined: Template, Layout, Page and More

    Topics: HubSpot COS, HubSpot

    How to Implement an Inbound Marketing Strategy at the Enterprise Level

    Topics: Strategy

    Supercharge your Inbound Lead Generation with One Easy Strategy

    Topics: Convert, Content Creation, Lead Generation

    User Behavior: How Heatmaps Can Transform Your Business

    Topics: HubSpot COS, Analytics, User Experience

    Using Lead Intelligence to Make the Call

    Topics: Sales Enablement, Inbound Sales, HubSpot CRM

    20 Demand Generation Terms for Marketers

    Topics: Lead Generation, SaaS Marketing, Marketing

    The Value of a Solid Inbound Content Marketing Plan

    Topics: Content Creation, Marketing, Content Promotion

    It was incredibly refreshing to work with an agency that focused on our needs as a business first and had a thorough understanding of inbound marketing. 

    Erin Wasson - VP of Marketing, UrbanBound