Inbound Marketing + Sales Blog

What is Demand Generation?

4 min read

First and foremost, demand generation encompasses — you guessed it! — generating demand for your product or service. Secondly, demand generation refers to the comprehensive program of marketing and sales enablement initiatives throughout the entire funnel that only occur once there is some demand for your product or service. Lastly, demand generation goes beyond your marketing and sales funnel to address non-visible touch points before a lead even enters your funnel, all the way through customer retention.

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July 16, 2019

5 min read

9 Highly Effective SaaS Pricing Models

When developing a SaaS marketing strategy, it’s easy to focus on how product messaging can convince prospects to become customers. However, pricing will also factor into...

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July 15, 2019

9 min read

7 Can't Miss Elements of a Complete SEO Strategy

SEO sometimes seems overwhelming, but the key is to put yourself in a mindset of adding value before asking for something in return. You should care more about assisting...

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July 12, 2019

3 min read

6 Techniques for Inbound Lead Management

At the end of the day, all of your inbound marketing efforts exist in order to turn prospects into customers. As leads enter the top of your marketing and sales funnel,...

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July 11, 2019

5 min read

Ask an Expert: 4 Fundamentals to Drive Customer Success

Satisfied customers are essential for the long-term success of any business. Unhappy customers churn and share their displeasure far and wide, not only costing your...

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July 10, 2019

3 min read

What is Sales Enablement and Why is It a Marketer's Job?

Every marketing material you create is a piece of sales enablement.  Sales enablement is a tactic that aims to connect your potential buyers to the information they need,...

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July 9, 2019

1 min read

Al Moore Hired as New Breed's Director of Services

New Breed, a premier customer acquisition agency for B2B technology and software companies, announced the hiring of Alex “Al” Moore as their new Director of Services on...

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