Inbound Marketing + Sales Blog

The Marketing Funnel Is Dead And The Flywheel Has Arrived

Just kidding! Your marketing funnel is alive and well, but in today's exceptionally buyer-centric environment, you need to start considering the flywheel. It's become apparent that the funnel prioritized marketing and sales over customer service, as it favored closing the next deal over your existing customers. However, when buyers wield the power and your Customer Acquisition Cost (CAC) is skyrocketing, your existing customer relationships shouldn't take this backseat. If you want to grow effectively, you need to "ditch" the funnel and introduce the marketing flywheel as a new way to think about your customer base.

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July 17, 2018

What Is BANT And How Can It Enable Your Sales Team?

Ever hear the term BANT? If you've spent much time around marketing and sales initiatives, chances are you have. In fact, chances are you've heard it more than a few...

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July 12, 2018

How To Drive Inbound Growth With Outbound Methods | Webinar Recap

Wait, are we really about to discuss the benefits of outbound marketing, prospecting, direct mail and paid advertising? What place could these old tactics possibly have in...

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July 10, 2018

6 Reasons to Implement A Conversational Marketing Strategy

You’ve probably heard by now that chatbots are the future of marketing. With every development in communication technology comes another opportunity for marketing, and...

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July 3, 2018

4 Reasons To Use Sketch For Marketing Asset Design

While Adobe programs have been around for decades, there are other, lesser-known graphic design software options that are just as adept when it comes to designing...

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July 2, 2018

5 Ways To Transition From Startup To Scaleup

A startup and a scaleup are not the same type of organization. Where a startup is in the early stages of getting their product into the right hands and securing funding, a...

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June 30, 2018

How To Customize HubSpot's Salesforce Integration To Achieve Granular Reporting

SpringCM helps work flow for their customers by delivering an innovative document management and workflow platform, which powers their leading contract lifecycle...

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