Inbound Marketing + Sales Blog

B2B Marketing Trends to Anticipate in 2019: Start Planning Now

3 min read

As marketers, we’ve chosen a career that is constantly changing and evolving to cater to the every need and want of the customer. To stay relevant and useful for those customers, it’s more important than ever to keep an eye out for current and upcoming marketing trends. The old saying “if it ain’t broke don’t fix it” couldn’t apply less. Unfortunately, it’s all too easy to get comfortable in your ways — and that’s how you get left behind. Lucky for you, we’re here to outline a few of the current and upcoming marketing trends you should know about.

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March 8, 2019

3 min read

What is An Ideal Customer Profile?

All too often, marketers and salespeople think: “A customer is a customer is a customer. Any sale is a good sale.” It’s time to break free from that mindset. In reality,...

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March 7, 2019

6 min read

4 Ways Your Approach to Business Development is Wrong

Business Development has many different meanings for different people. In this blog, we’ll be focusing on how business development relates to overall business growth. ...

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March 6, 2019

4 min read

How to Translate Customer Feedback Into Action

“The basic of business is to stay as close as possible [to] your customers,” said Indra Nooyi, former CEO of Pepsi Co, “understand their behavior, their preferences, their...

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March 5, 2019

4 min read

How To Build a Knowledge Base for Self-Service Support

Knowledge bases are an important part of customer success strategy no matter what kind of product or service you have. They’re essentially a resource library for your...

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March 4, 2019

3 min read

The What, Why and How of Minimum Viable Product (MVP)

Starting a business? You need an MVP — that’s a minimum viable product, not a most valuable player. Of course, a minimum viable product can help you become a...

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March 1, 2019

3 min read

How to Find Product-Market Fit

The exact definition of product-market fit is in its name — when you’ve built a product that meets a market’s needs. In order to reach product-market fit, you need to make...

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