Inbound Marketing + Sales Blog

What are HubSpot’s Multi-Touch Revenue Attribution Reports?

5 min read

It might seem obvious, but we don’t think that there’s much of a point in marketing unless you can tie what you’re doing back to revenue. While some marketing is immeasurable (for example, it’s difficult to identify the monetary value of a brand), the more you can relate your efforts to revenue, the better.

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January 24, 2020

6 min read

6 Lead Generation Tips for Beginners

Assuming your conversion rates are consistent, you need to generate more leads. But how exactly do you do that?

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January 23, 2020

7 min read

6 Call-to-Action (CTA) Examples to Increase Website Conversions

There are different types of CTAs that you can implement at different points in your visitor’s journey and across your different marketing channels.  

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January 22, 2020

8 min read

HubSpot and Marketo’s Winter Releases: A Head-to-Head Comparison

We put Marketo’s Winter 2020 releases head-to-head against HubSpot’s Marketing Enterprise updates to see which will come out on top. Here's what we found.

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January 21, 2020

6 min read

Video Marketing Statistics: Where Is Video Marketing Going in 2020 and Beyond

It seems like only yesterday every marketer was still on the fence about video marketing. Now, video is a necessity for every business.

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January 20, 2020

7 min read

7 Pillar Page Best Practices to Enhance UX and Boost SEO Success

Pillar pages not only facilitate a great user experience, but they can also help your material rank well in organic search results.

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January 17, 2020

7 min read

Form Strategy: Balancing Need for Information with User Experience

To resolve their company's and site visitors' needs, web and operations strategists must balance information gathering with UX for effective form strategy.

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