Inbound Marketing + Sales Blog

HubSpot Product Announcements from INBOUND 2020

6 min read

Every year, HubSpot makes major product announcements at their INBOUND event. In 2018, they launched HubSpot video, conversations and the standalone CMS. In 2019, they announced multi-touch revenue attribution reports and the expanded app marketplace.

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October 28, 2020

4 min read

How to Create and Leverage a Service-Level Agreement (SLA)

An SLA between marketing and sales is a contract that holds each team accountable to specific expectations that work toward a shared revenue goal.

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October 27, 2020

3 min read

How to Discover New Keywords for Your Business

To consistently be ranking for new keywords you can create topic clusters, conduct competitive research and talk to your sales team.

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October 26, 2020

5 min read

Why Employee Engagement is a Crucial Marketing Investment

Employee engagement is a crucial part of marketing. You have to market the benefits of your company to your employees just as you would to your prospects.

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October 23, 2020

3 min read

What Marketers Need to Know About Website Wireframes

Your wireframes provide the framework upon which the functionality and design of your final website will be built.

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October 22, 2020

7 min read

Lifecycle Marketing Tactics to Nurture Contacts

These tactics for lifecycle marketing will help you move prospects through the buyer's journey in order to gain customers and increase revenue.

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October 21, 2020

5 min read

The Best Software to Increase Sales Efficiency

These software tools enable increase sales efficiency by saving time, increasing productivity and enabling teams to close more deals.

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