Inbound Marketing + Sales Blog

How to Leverage Your Tech Stack to Prove B2B Marketing Attribution

Evaluating web traffic and funnel metrics in relation to specific inbound marketing campaigns will give you insight into the effectiveness of your strategy — but what if you could assign a dollar value to your marketing efforts? The ability to accurately attribute revenue to different marketing initiatives, assets and channels can revolutionize your inbound strategy and change how your company thinks about their marketing budget. 

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April 26, 2018

How to Define Clear Conversion Pathways

Conversions are the lifeblood of inbound marketing. To drive and sustain successive conversions down your funnel, you must define clear conversion pathways for each of...

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April 24, 2018

4 Reasons to Segment Your Customer Database by Persona and Lead Source

At its core, inbound marketing is a data-driven approach. All incoming leads are funneled through your company's website, providing you with a roadmap to respond to...

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April 19, 2018

New Breed’s 7 Step Guide to Creating Email Workflows in HubSpot

While workflows can be utilized to automate many different types of actions, email automation is one of the most essential lead nurturing features that HubSpot's workflow...

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April 17, 2018

What Does it Mean to be in "Growth Mode?"

At New Breed, we often find ourselves uttering the term growth mode. We use it to reference a critical phase in a SaaS company's development in which inbound strategies...

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April 12, 2018

How to Leverage Your Tech Stack to Prove B2B Marketing Attribution

Evaluating web traffic and funnel metrics in relation to specific inbound marketing campaigns will give you insight into the effectiveness of your strategy — but what if...

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April 10, 2018

How the American Disabilities Act Affects Web Design

In the last few decades, digital domains have completely upended our ideas about where a business "lives." Virtual sites have become the preeminent home and public face of...

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