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    7 Steps to Leveraging an SLA for Marketing and Sales Unification

    If you've ever worked in marketing or sales you might have experienced what can sometimes be described as a contentious relationship between the two departments. This past week we held a Webinar on leveraging SLAs to bridge the gap between the two teams and move further toward unification. It featured an awesome panel of New Breeders including:

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    Topics: Sales, Marketing, Marketing and Sales Operations

    Top 7 Takeaways from HubSpot's State of Inbound 2017

    HubSpot has released their State of Inbound 2017 report and as we've come to expect, it's packed full of analysis regarding the top challenges and priorities businesses face within the scope of marketing and sales. It also serves to highlight some new trends and obstacles that loom on the horizon. So we wanted to take some time to give you our list of the top 7 takeaways from this year's report and why you should care.

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    Topics:

    Marketing & Sales Service Level Agreements (The Benefits of SLAs)

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    7 Keys to Building Client Relationships for B2B SaaS Companies

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    Sales Pipeline Management (4 Steps to Get Started)

    Topics: Pipeline Marketing

    How to Exclude Login Traffic from Google Analytics

    Topics: Analytics

    The Pros & Cons of 4 Single & Multi-Touch Attribution Models​

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    The Value of ​Short and Long Term Marketing Forecasts

    Topics: Marketing, Strategy

    How to Remove Google Analytics Spam

    Topics: Analytics, Reporting

    ​3 Ways to Prove your Marketing Efforts are Valuable to your CFO ​

    Topics: Reporting, Sales, Marketing

    Align Marketing and Sales Through Better Change Management​

    Topics: Marketing and Sales Operations

    Persona Based Marketing vs. Account Based Marketing: Which to Choose?

    Topics: Buyer Personas, Inbound Marketing

    6 Tips for Effective B2B Email Marketing

    Topics: Email Marketing

    It was incredibly refreshing to work with an agency that focused on our needs as a business first and had a thorough understanding of inbound marketing. 

    Erin Wasson - VP of Marketing, UrbanBound

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