Inbound Marketing + Sales Blog

The Marketing Funnel Is Dead And The Flywheel Has Arrived

Just kidding! Your marketing funnel is alive and well, but in today's exceptionally buyer-centric environment, you need to start considering the flywheel. It's become apparent that the funnel prioritized marketing and sales over customer service, as it favored closing the next deal over your existing customers. However, when buyers wield the power and your Customer Acquisition Cost (CAC) is skyrocketing, your existing customer relationships shouldn't take this backseat. If you want to grow effectively, you need to "ditch" the funnel and introduce the marketing flywheel as a new way to think about your customer base.

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June 21, 2018

The Top 5 Video Marketing Stats And What They Mean For Marketers

When it comes to inbound marketing, video has established itself as a traffic-referring, lead-generating, content powerhouse. We no longer have to wonder if video...

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June 19, 2018

13 Tips For Your B2B Social Media Strategy

Though it's still frequently seen only as a B2C marketing play, establishing a social media presence is just as important for B2B marketers. The digital environment of...

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June 14, 2018

14 SaaS Metrics You Need to Measure In Order To Grow

The software-as-a-service (SaaS) industry is flooded with metrics to guide organizations throughout their growth. On one hand, this can make it easier to set achievable...

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June 12, 2018

4 Ways To Measure Customer Loyalty

This digital age has given buyers limitless information, endless choices and, overall, more power in making their purchasing decisions. All of this means more time,...

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June 7, 2018

What is Demand Generation?

First and foremost, demand generation encompasses — you guessed it! — generating demand for your product or service. Secondly, demand generation refers to the...

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June 5, 2018

The Marketing Funnel Is Dead And The Flywheel Has Arrived

Just kidding! Your marketing funnel is alive and well, but in today's exceptionally buyer-centric environment, you need to start considering the flywheel. It's become...

Read More
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