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    10 Reasons Not to Delay Launching Your New Website

    There's a cool thing about technology: often, when one offshoot progresses, so do others. For instance, since the internet has become much more commonplace, software has moved away from disk-based media. And websites have moved from static to evolving. That last bit — that's part of what we're here to talk about.

    Unfortunately, our collective business practices and thinking processes don't always keep pace with technology's evolution or increased accessibility. There's still a familiar, going-to-press mindset in marketing that, though beneficial in the case of trade show material (for example), often causes hangups during other creative and technical initiatives. But in order to achieve your business goals, you need to sell your product or service. And selling today requires excellent leads, not just an excellent product. And excellent leads are yours for the taking, with an excellent, goal-oriented, sales-ready website.

    But none of those leads are coming in if you won't launch your site. And that brings us to the first item on our list.

    ... Continue Reading
    Topics: Website Design,

    How to Address Your Biggest Marketing and Sales Challenges in 2017

    Last year, Bob Evans of Oracle wrote a list of marketing challenge and opportunity predictions for Forbes. He began with a strong message: "Fortified with unprecedented analytical tools and deep insights into customer behavior, charge-leading, business-model-upending CMOs in 2016 will claim new responsibilities for revenue, seize ownership of the end-to-end customer experience, and take leading roles in the digital transformations of their organizations."

    Evans was on point. With claiming responsibility, seizing ownership and taking new leading roles came the challenges he foresaw. Facing those challenges became an organizational theme in 2016. In 2017, it's time to overcome them.

    ... Continue Reading
    Topics:

    New Breed's Predictions: 2017 Marketing and Sales Trends

    Topics: Sales, Marketing

    What Are Google's New Expanded Text Ads (ETAs) And What Should I Do Next?

    Topics: PPC

    Our Holiday Gift: The Demand Gen Posts That Matter Most

    Topics: Sales, Marketing, Demand Generation

    Tracking a GDD Experiment: How we Improve Our Website

    Topics: Design, Website Design,, Growth Driven Design

    How to Use PPC for Inbound and Content Amplification

    Topics: Attract, PPC, Marketing, Content Promotion

    Top 5 Questions from INBOUND 2016

    Topics: HubSpot, Inbound Sales, Inbound Marketing

    What is HubSpot Connect?

    Topics: HubSpot, Featured

    Master Marketing Efficiency with One Simple Trick: Upcycling

    Topics: Content Creation, Marketing

    Why YOU Should Take HubSpot's New Sales Software Certification

    Topics: HubSpot, Software, Sales

    Not Just Insight: Gain User Empathy to Power Website Conversions

    Topics: Design, Buyer Personas, Analytics, Marketing

    INBOUND 2016 Announcement: 12 New HubSpot Products and Updates

    Topics: HubSpot, Marketing Automation, HubSpot CRM, Inbound

    It was incredibly refreshing to work with an agency that focused on our needs as a business first and had a thorough understanding of inbound marketing. 

    Erin Wasson - VP of Marketing, UrbanBound

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