A BEGINNER'S GUIDE TO CONVERSATIONAL MARKETING

Learn how adding a human element to your inbound marketing strategy drives conversions and generates growth for your company.

As technology continues to progress, marketers are relying heavily on automation in their marketing efforts. Conversational marketing is a new  approach to inbound marketing and lead generation that allows for a human-to-human interaction.  

For those who are interested in leveraging a conversational marketing strategy, this guide will walk you through:  

  • What conversational marketing is and how it works
  • Why conversational marketing is important and the benefits of including it in your current marketing strategy 
  • Examples of a conversational marketing in action 
  • Key elements to implementing a conversational marketing strategy 
  • How conversational marketing can unify your marketing and sales efforts
  • Our personal favorite platforms to leverage if you choose to adopt a conversational marketing strategy 

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Rachel Slater | VP of Marketing | LiniumRead Full Story