A BEGINNER'S GUIDE TO CONVERSATIONAL MARKETING

As technology continues to progress, marketers are relying heavily on automation in their marketing efforts. Conversational marketing is a new  approach to inbound marketing and lead generation that allows for a human-to-human interaction.  

For those who are interested in leveraging a conversational marketing strategy, this guide will walk you through:  

• What conversational marketing is and how it works
• Why conversational marketing is important and the benefits of including it in your current marketing strategy 
• Examples of a conversational marketing in action 
• Key elements to implementing a conversational marketing strategy 
• How conversational marketing can unify your marketing and sales efforts
• Our personal favorite platforms to leverage if you choose to adopt a conversational marketing strategy 

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