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    127 Customer-Acquisition Metrics You Don't Want to Miss [Infographic]

    Our clients always want to know two questions: Are my customer-acquisition metrics on track? How am I doing compared to the other companies in my space? They are important questions—and not always ones with easy answers—as this type of information is rarely made publically available.

    However, we've found that VC firms and their partners are some of the best resources for this type of information and analysis. You need look only as far as Tom TunguzJason LemkinChristoph Janz, and David Skok to find some of the best content on growing businesses on the Web. 

    The latest firm that I've discovered publishing some amazing content is Insight Venture Partners, more specifically the Insight Onsite team, who recently published its Periodic Table of SaaS Sales Metrics and Periodic Table of B2B Digital Marketing Metrics. We couldn't pass up the opportunity to share them.

    ... Continue Reading
    Topics: Convert, Goal Setting, Analytics, SaaS professionals

    Mobile Optimization Is Now More Important Than Ever

    It's no secret that the use of mobile devices is wildly popular. Think about it: On what device are you reading this post? Your phone? Your tablet? Are you reading this from your desktop or laptop only because you're at work and already sitting in front of it? You're definitely not alone. Mobile usage continues to steadily increase with more than half of Google searches sent via mobile devices. 

    ... Continue Reading
    Topics: SEO

    Benchmarking Inc. 500 Software Companies: Funded or Bootstrapped?

    Topics: SaaS professionals, Featured

    Benchmarking Inc. 500 Software Companies: Which Delivery Method is Best?

    Topics: SaaS professionals

    How to Calculate Customer Acquisition Cost for PPC Campaigns

    Topics: PPC

    4 Great B2B AdWords Optimization Techniques

    Topics: SEO, PPC, Google

    The Building Blocks of a Conversion Rate Optimization Framework

    Topics: Convert, Lead Generation

    Why You Need to Embrace Content Analytics to Expand Reach

    Topics: Attract, Content Creation, Analytics

    [Event] Fueling Growth with Inbound Marketing

    Topics: Inbound Marketing

    Act Like a Scientist: 3 Keys to a Data-Driven Marketing Strategy

    Topics: Marketing Data, Analytics, Featured

    How to Transform Ordinary Content into Evergreen Content

    Topics: Attract, Content Creation, Inbound Marketing

    A Simple Growth Hack Software Companies Can Use to Increase CTR

    Topics: SEO, Inbound Marketing

    6 Best Practices for SaaS Lead Generation

    Topics: Attract, Lead Generation

    9 Best Practices for SaaS Pricing-Page Design

    Topics: Featured

    5 Ways to Tell if Your SEO Tactics are Working Against You

    Topics: SEO

    How to Use Random Samples in Excel for A/B Split Testing HubSpot Emails

    Topics: Convert, Email Marketing

    Holiday Wind Down: Top Articles to Read During Your Break

    Topics: Inbound Marketing, Inbound Sales

    10 Top People to Follow on Twitter: For Motivation

    Topics: Social Media

    Inside the New Breed Website Overhaul

    Topics: HubSpot COS, Design, Dynamic Content

    5 Blogs SaaS Professionals Should Have on Their Radar: Part 2

    Topics: SaaS professionals

    Weekend Wind Down: Vol. II

    Topics: Engage, Inbound Marketing, Blogging, Engagement, Customer Satisfaction

    The 30 Greatest Lead Generation Tips, Tricks & Ideas [Free Ebook]

    Topics: Lead Generation

    A Full Breakdown of the Time Spent Writing a Blog Post

    Topics: Attract, Engage, Blogging

    5 Convincing Reasons to Focus on SEO in 2015

    Topics: SEO

    5 Blogs SaaS Professionals Should Have on Their Radar: Part I

    Topics: Blogging, Engagement

    You're Invited: End of the Year Cocktail Hour [HUG Event]

    Topics: HubSpot, HubSpot CRM

    Weekend Wind Down: Vol. 1

    Topics: Engagement

    10 Top People to Follow on Twitter: CMO Edition

    Topics: Social Media

    15 Best Practices for Business Blogging [Free Ebook]

    Topics: Convert, Attract, Content Creation, SEO, Lead Generation, Inbound Marketing, Blogging, Social Media

    6 Creative Marketing Strategies to Help you Survive the Holidays

    Topics: Content Creation, Lead Generation, Email Marketing, Inbound Marketing, Blogging, Social Media, Marketing Automation, Engagement

    Harnessing Your Smarketing Relationship for Improved Buyer Personas

    Topics: Convert, Attract, Sales Enablement, Content Creation, Inbound Marketing, Inbound Sales, Buyer Personas

    The Importance of a Why Statement

    Topics: Convert, Attract, Close, Content Creation, Inbound Marketing, Buyer Personas

    Best Practices for Business Blogging

    Topics: Attract, Engage, Inbound Marketing, Blogging

    It was incredibly refreshing to work with an agency that focused on our needs as a business first and had a thorough understanding of inbound marketing. 

    READ THE FULL STORY >>