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New Breed Marketing Blog

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    4 Common Problems and Solutions for Your B2B PPC Campaigns

    Behind every successful Web presence is a strategic, persona-driven keyword strategy. Keywords are also an essential part of your inbound marketing strategy, especially when they align with what your buyer personas are seeking. "But that doesn't mean pay-per-click (PPC) doesn't have a place in an inbound marketing strategy," writes Lindsay Kolowich of HubSpot. "PPC can be a great complement to your organic search optimization efforts to help you maximize reach."

    While PPC certainly has its place, like any marketing channel, there are also problems associated with PPC. In today's post we're going to look at four common mistakes B2B marketers make with Google AdWords and how to solve them.

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    Topics: Lead Generation, PPC

    INBOUND 2015: Can't-Miss Sessions for Marketing Executives

    HubSpot's annual INBOUND conference is just around the corner. This year close to 15,000 marketers and sales professionals will be arriving at the Boston Convention and Exhibition Center with the hopes of expanding their knowledge. Their goal is to come away with actionable insights and strategies that can be applied to their businesses.

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    Topics: Inbound Marketing

    How to Use Content to Increase SaaS Free-Trial Conversion Rates

    Topics: SaaS Marketing

    What You Need to Know About Account-Based Marketing

    Topics: Inbound Marketing, Pipeline Marketing

    SaaS Marketing: How to Find Your Customer-Acquisition Channels

    Topics: Lead Generation, Inbound Marketing, SaaS Marketing

    SaaS Marketing: A Definitive Guide to B2B Marketing

    Topics: Lead Generation, Inbound Marketing, SaaS Marketing

    Linium Experiences Amazing Growth with New Breed & HubSpot

    Topics: Lead Generation

    HubSpot COS Innovation with Job Diva Integration for Linium

    Topics:

    HubSpot COS Website Increases Demo Requests 4X for Bizible 

    Topics: HubSpot COS

    What We Did to Double Blog Lead Generation in 6 Months

    Topics: Lead Generation, Blogging

    How We Trended on GrowthHackers and What Happened Next

    Topics: Attract, Lead Generation, Blogging, Pipeline Marketing

    5 Ways to Accelerate Your B2B Website Redesign

    Topics: Design

    5 Easy Blog Promotion Strategies for Content Marketing Success

    Topics: Content Creation, Blogging

    It was incredibly refreshing to work with an agency that focused on our needs as a business first and had a thorough understanding of inbound marketing. 

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