I think it’s fair to say that content marketing is now an assumed element of the marketing strategy for pretty much every industry. It’s become a standard marketing practice and one that can’t be ignored.
It’s here and it’s here to stay.
As our portfolio has grown and the number of leads we generate (per month) has steadily increased, we’ve made some observations about what is and isn’t working in particular industries. We generate a lot of SaaS based leads (which is awesome since they’re in our sweet spot) and one thing we’ve found is that many organizations aren’t using content marketing to its fullest potential. Many of them have blogs, but aside from that, there’s not much else.
In today’s blog post, we’re going to explore how 7 SaaS companies are using content marketing to generate quality leads and customers. We’ll look at what methods they are using and discuss why they are successful, perhaps even sparking some ideas for you to implement within your own organization.