New Breed Marketing Blog

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    9 Best Practices for SaaS Pricing-Page Design

    The SaaS model has changed not only how businesses offer, use and access software (in the cloud), but also how pricing structures are organized for that software. Instead of a messy and time-consuming implementation process—along with an enormous, one-time fee—this software is available on demand, leading to a different model of pricing strategy. As the delivery and management models have shifted, the licensing/pricing model has also shifted. This change has lead to pricing considerations based on thresholds, users and features, and is scaled accordingly. Leading organizations offer different pricing tiers with features customized to an organization's size, needs, goals and pain points. 

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    Topics: Convert, Design

    5 Ways to Tell if Your SEO Tactics are Working Against You

    Every business should be cognizant of their website's search engine optimization efforts, and I highly recommend following SEO best practices in order to set your site up for search success; but did you know that your site can actually be over-optimized?

    It's an unfortunate mistake that often happens when a company unknowingly signs on with a black-hat SEO firm. You'll quickly see a large leap in traffic and results, but then a month or two later, are officially blacklisted by the Google guys, and nowhere to be seen in organic search results. When this happens, it's because the actions taken by the SEO firm are construed as trying to play the system. There's a very high priority from search engine companies that their rankings be natural and good quality, so they've concocted the latest formulas and algorithms to wipe out the bad behavior.

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    Topics: SEO

    How to Use Random Samples in Excel for A/B Split Testing HubSpot Emails

    Topics: Convert, Email Marketing

    Holiday Wind Down: Top Articles to Read During Your Break

    Topics: Inbound Marketing, Inbound Sales

    10 Top People to Follow on Twitter: For Motivation

    Topics: Social Media

    Inside the New Breed Website Overhaul

    Topics: HubSpot COS, Design, Dynamic Content

    5 Blogs SaaS Professionals Should Have on Their Radar: Part 2

    Topics: SaaS professionals

    Weekend Wind Down: Vol. II

    Topics: Engage, Inbound Marketing, Blogging, Engagement, Customer Satisfaction

    The 30 Greatest Lead Generation Tips, Tricks & Ideas [Free Ebook]

    Topics: Lead Generation

    A Full Breakdown of the Time Spent Writing a Blog Post

    Topics: Attract, Engage, Blogging

    5 Convincing Reasons to Focus on SEO in 2015

    Topics: SEO

    5 Blogs SaaS Professionals Should Have on Their Radar

    Topics: Blogging, Engagement

    You're Invited: End of the Year Cocktail Hour [HUG Event]

    Topics: HubSpot, HubSpot CRM

    Weekend Wind Down: Vol. 1

    Topics: Engagement

    10 Top People to Follow on Twitter: CMO Edition

    Topics: Social Media

    15 Best Practices for Business Blogging [Free Ebook]

    Topics: Convert, Attract, Content Creation, SEO, Lead Generation, Inbound Marketing, Blogging, Social Media

    6 Creative Marketing Strategies to Help you Survive the Holidays

    Topics: Content Creation, Lead Generation, Email Marketing, Inbound Marketing, Blogging, Social Media, Marketing Automation, Engagement

    Harnessing Your Smarketing Relationship for Improved Buyer Personas

    Topics: Convert, Attract, Sales Enablement, Content Creation, Inbound Marketing, Inbound Sales, Buyer Personas

    The Importance of a Why Statement

    Topics: Convert, Attract, Close, Content Creation, Inbound Marketing, Buyer Personas

    Best Practices for Business Blogging

    Topics: Attract, Engage, Inbound Marketing, Blogging

    10 Lessons for More Engaging Mobile Content

    Topics: Attract, Content Creation, Inbound Marketing, Customer Engagement

    7 Examples of Brilliant SaaS Content Marketing

    Topics: Content Creation, Inbound Marketing

    Is Business Blogging Dead?

    Topics: Lead Generation, Inbound Marketing, Blogging, Buyer Personas, Retention

    10 Top People to Follow on Twitter: SaaS Marketing

    Topics: Attract, Engage, Inbound Marketing

    21 Surprising Inbound Marketing Facts

    Topics: HubSpot, Inbound Marketing, Inbound Sales, Inbound Service

    Take Your Business to the Next Level with a HubSpot Partner

    Topics: HubSpot, Productivity, Inbound Service

    6 Reasons Why you Should Turn Your B2B Blog into a PubHub

    Topics: Blogging

    Innovative Insights from Inbound 2014

    Topics: Inbound Marketing

    Top Marketing Reflections from INBOUND 2014 [SlideShare]

    Topics: Inbound Marketing

    “Growth Hacking” - a reality or buzzword?

    Topics: Inbound Marketing

    10 Top People to Follow on Twitter: INBOUND 2014

    Topics: Inbound Marketing, Social Media

    Why You Should Conduct an Inbound Marketing Audit

    Topics: Inbound Marketing

    6 Mistakes to Avoid in Your Content Marketing Planning Process

    Topics: Content Creation, Inbound Marketing

    It was incredibly refreshing to work with an agency that focused on our needs as a business first and had a thorough understanding of inbound marketing. 

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