New Breed Marketing Blog

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    7 Examples of Brilliant SaaS Content Marketing

    I think it’s fair to say that content marketing is now an assumed element of the marketing strategy for pretty much every industry. It’s become a standard marketing practice and one that can’t be ignored.

    It’s here and it’s here to stay.

    As our portfolio has grown and the number of leads we generate (per month) has steadily increased, we’ve made some observations about what is and isn’t working in particular industries. We generate a lot of SaaS based leads (which is awesome since they’re in our sweet spot) and one thing we’ve found is that many organizations aren’t using content marketing to its fullest potential. Many of them have blogs, but aside from that, there’s not much else.

    In today’s blog post, we’re going to explore how 7 SaaS companies are using content marketing to generate quality leads and customers. We’ll look at what methods they are using and discuss why they are successful, perhaps even sparking some ideas for you to implement within your own organization.

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    Topics: Content Creation, Inbound Marketing

    Is Business Blogging Dead?

    Breaking news: Blogging is dead.

    Before you panic, let me rephrase. How you blog is dead. The ‘traditional’ business blog is no longer the most effective strategy for hitting all those marketing goals you set (increased traffic, qualified leads, conversions).

    Why? The traditional blog makes it difficult for you to segment your content based on buyer personas. As you (hopefully) know, any and all content you create needs to to be valuable for the reader. The way you do this is by knowing who your buyer personas are - your ideal customer(s) - and then creating a content strategy that speaks directly to their pain points.

    ... Continue Reading
    Topics: Lead Generation, Inbound Marketing, Blogging, Buyer Personas, Retention

    10 Top People to Follow on Twitter: SaaS Marketing

    Topics: Attract, Engage, Inbound Marketing

    21 Surprising Inbound Marketing Facts

    Topics: HubSpot, Inbound Marketing, Inbound Sales, Inbound Service

    Take Your Business to the Next Level with a HubSpot Partner

    Topics: HubSpot, Productivity, Inbound Service

    6 Reasons Why you Should Turn Your B2B Blog into a PubHub

    Topics: Blogging

    Innovative Insights from Inbound 2014

    Topics: Inbound Marketing

    Top Marketing Reflections from INBOUND 2014 [SlideShare]

    Topics: Inbound Marketing

    “Growth Hacking” - a reality or buzzword?

    Topics: Inbound Marketing

    10 Top People to Follow on Twitter: INBOUND 2014

    Topics: Inbound Marketing, Social Media

    Why You Should Conduct an Inbound Marketing Audit

    Topics: Inbound Marketing

    6 Mistakes to Avoid in Your Content Marketing Planning Process

    Topics: Content Creation, Inbound Marketing

    10 Top People to Follow on Twitter: Content Marketing

    Topics: Content Creation, Social Media

    11 Facts About Inbound Marketing Every Agency Marketer Should Know

    Topics: Inbound Marketing

    5 Inbound Marketing Tools that Will Make your Job Easier

    Topics: Inbound Marketing

    Creating a Marketing Call-to-Action that will Generate Leads

    Topics: Lead Generation, Call-to-Action

    10 Social Media Statistics for the the B2B Marketer

    Topics: Marketing Data, Social Media

    Why Online Visibility is Important (and How You Can Improve Yours)

    Topics: Inbound Marketing

    How Will the Canadian Anti-Spam Law Affect Your Email Marketing?

    Topics: Email Marketing

    6 Inbound Marketing Strategies You Should Never Use Again

    Topics: Inbound Marketing

    How to Align Marketing Goals with Your Buyer's Needs: 5 Easy Steps

    Topics: Inbound Marketing, Buyer Personas

    Natural Language Search and the Future of SEO

    Topics: SEO

    How to Set up an Editorial Calendar Template for Your Content Team

    Topics: Content Creation, Blogging

    B2B Marketing Solutions That All Enterprises Should Be Thinking About

    Topics: Inbound Marketing

    10 Top People to Follow on Twitter: SEO Edition

    Topics: SEO, Social Media

    7 SEO Copywriting Tips to Help You Rank Better

    Topics: Content Creation, SEO

    Creating Remarkable Experiences with Context Marketing

    Topics: Inbound Marketing

    7 Ways to Drive Traffic to Your Blog

    Topics: Blogging

    Master the Art of a Photo Blog [In Under 100 Words]

    Topics: Blogging

    Top People to Follow on Twitter for the Latest Inbound News: June 2014

    Topics: Inbound Marketing

    Blogging Tips: Advice for the Advanced Blogger

    Topics: Blogging

    A Closer Look into the Inbound Marketing Funnel

    Topics: Inbound Marketing

    The World's Best Websites Weren’t Created in a Day

    Topics: Design

    It was incredibly refreshing to work with an agency that focused on our needs as a business first and had a thorough understanding of inbound marketing.