As you're allocating your marketing budget for 2015, are you reserving a chunk for SEO? Sure, SEO is oftentimes behind the scenes like the numerous animals in Taylor Swift's music video, but would Blank Space be the same without the horses and her cute cat Olivia Benson? No.
And so, it is my strong opinion that if you're running any online marketing efforts, SEO should also get a piece of the action. Not convinced by my Taylor Swift analogy? Okay, I could see how that may be the case; but maybe these points will.