Every inbound marketer knows the importance of blogging. It’s part of the attraction phase, meant to help you draw more qualified traffic to your website, and with strategically placed calls-to-actions, that traffic will convert into leads.
That’s the ideal scenario and the one that most of us strive for. But is that a reality?
For some, yes. But for others, likely not. And for most, I’d venture a guess and say that there is always room for improvement.
In today’s post we’re going to discuss how you can further optimize your blogging efforts to see much higher results. Specifically, we’re going to talk about why you should turn your B2B blog into a PubHub.