Behind every successful Web presence is a strategic, persona-driven keyword strategy. Keywords are also an essential part of your inbound marketing strategy, especially when they align with what your buyer personas are seeking. "But that doesn't mean pay-per-click (PPC) doesn't have a place in an inbound marketing strategy," writes Lindsay Kolowich of HubSpot. "PPC can be a great complement to your organic search optimization efforts to help you maximize reach."
While PPC certainly has its place, like any marketing channel, there are also problems associated with PPC. In today's post we're going to look at four common mistakes B2B marketers make with Google AdWords and how to solve them.