The new LinkedIn ads specific to recruitment can help connect applicants to those key folks in their network who might be able to help them find a job.  This tool can be powerful in that it leverages the connections you might already have to find that perfect job.

Linkdin Recruitment Ad

LinkedIn has also made changes to their basic ad program by combining the traditional ad with real time social actions. This marrying of the two now increases the validity of a particular ad, assuming the activity on your corporate profile is positive in nature.

Adding the social component to LinkedIn ads

What I want to know is: With these new updates, will LinkedIn continue to create a strong bond with the Business Professional in the future?

After spending the past year looking for employment (yes, I am finally employed), I have come to appreciate LinkedIn’s job postings. There are many advantages to using LinkedIn Jobs as opposed to CareerBuilder or Monster. LinkedIn is not an independent destination site that only supports job postings, it is also my source for networking with colleagues, peer-to-peer discussion within my industry’s groups, and a news source for industry trends and hot topics.

• Your LinkedIn Profile essentially serves as your resume. It is easy to update and transparent to potential employers.
• Your Recommendations are the equivalent of your references. Therefore it is important to have at least a few.
• Your affiliation within groups allows for interaction and networking with peers, as well as alerts for job openings in your industry.

While in my recent job search, I didn’t have the benefit of being able to use LinkedIn Recruitment Ads. However, I could have definitely benefited.

With regard to the new additions to the basic LinkedIn Ads, there is definite benefit to leveraging the power of social activity in the ad space. The ability to view peer endorsements further breaks down the wall between marketers pushing a product message and a personal colleague’s recommendation of that product.

Facebook has something similar with their ad network, whereby you can see how many of your friends ‘like’ that page or product.

While Facebook is continually trying to woo businesses by making their network friendly to advertisers, they will still be primarily seen as making connections on a much more social and personal level. LinkedIn has really been successful in capturing the business professional audience and will only make those connections stronger if they continue to innovate better ways to connect.