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New Breed Blog

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    4 Ways to Take Your B2B Content Marketing Strategy to the Next Level

    B2B marketers everywhere cite the creation of engaging content as their top priority for 2016 (72 percent), according to the Content Marketing Institute. This statistic makes it abundantly clear that creating high-quality content is nothing short of table stakes for any business hoping to see a return on their content investment.

    Because of this trend, content marketers need to invest in areas beyond solely content production to ensure the success of their campaigns.

    ... Continue Reading
    Topics: Content Promotion

    The 5 Pillars of B2B Marketing Operations

    If you're not already familiar with the term marketing operations, it's likely that you're stumbling across it more frequently these days. When we say marketing operations, we're talking about the management and optimization of all the different tools and platforms your company is using to manage processes, generate insights and increase revenue.

    ... Continue Reading
    Topics: Marketing and Sales Operations

    The Basics of Closed-Loop Reporting

    Topics: Reporting

    6 Inbound Marketing Tactics to Breathe New Life into your Campaign

    Topics: Convert, Attract, Marketing

    How to Document Your Content Marketing Strategy

    Topics: Content Creation, Business2Community, SaaS Marketing, Marketing

    4 Inbound Marketers to Watch in 2016 (and Why They're Crushing It)

    Topics: Inbound Sales, SaaS Marketing, Marketing

    6 Incredible Examples of B2B Web Design

    Topics: Design, Business2Community, User Experience

    7 Types of Content That Will Drive Leads and Revenue

    Topics: Content Creation, Lead Generation, Business2Community, Marketing

    Marketing and Sales Alignment: How Great Companies Make It Happen

    Topics: Inbound Sales, Business2Community, SaaS Marketing, Sales, Marketing

    How B2B Companies Can Optimize Facebook Ad Creative

    Topics: Social Media, Business2Community

    What's the Difference Between the HubSpot COS and a CMS?

    Topics: Design, Dynamic Content, Software

    A Year in Review: The New Breed Blog's 10 Most Popular Articles in 2015

    Topics: Blogging, Marketing

    Is It Okay to Put a CTA or Form Below the Fold?

    Topics: Lead Generation, Design, Business2Community, User Experience

    It was incredibly refreshing to work with an agency that focused on our needs as a business first and had a thorough understanding of inbound marketing. 

    Erin Wasson - VP of Marketing, UrbanBound

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