How to Align Marketing Goals with Your Buyer's Needs: 5 Easy Steps

Posted by Patrick Biddiscombe

Jul 30, 2014 7:00:00 AM

Marketing_GoalsIt's safe to assume that your marketing efforts began with what initially seemed like a strong content marketing strategy. Over time though, you may have noticed that your inbound efforts haven't been as effective as they once were; or maybe they're exactly as effective as they've always been, but you want to take them to the next level. Either way, the only way to fix your strategy is to update it so it better aligns with what your buyers actually need, rather than what you predicted they might need 6 months or a year ago. So how can you do this?

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Topics: Convert, Close, Engage

Where Should My Website Live? HubSpot COS vs. WordPress

Posted by Olivia Perek

Jul 28, 2014 12:35:00 PM

Nowadays, your website is typically the first impression of your business. If you're thinking about redesigning your site, it's not a task that should be taken lightly. Not only is it a strategic, digital representation of your company but your website is where you make your money by generating traffic and leads.

Therefore, redesigning means dedication, patience and revenue to ensure a product you're proud of. 

Do you think you're ready for all that?

Yeah? Awesome! Let's start right now. What platform are you going to build your site on?

Wait, you're not sure? There are really only two logical options: the HubSpot COS and WordPress.

But what platform do you choose? Check out our infographic to decide for yourself.

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Topics: Convert, Attract, Close, Engage

Natural Language Search and the Future of SEO

Posted by Matthew Buckley

Jul 25, 2014 7:00:00 AM

Natural_Language_SearchYou may have noticed a shift in the way search is being treated lately or, at the very least, you’ve likely detected that Google’s marketing has changed. The search giant is now encouraging people to interact with their products—whether Google Search itself or Google Glass or Android’s Google Now voice search feature—as if they were speaking to a person. Indeed, “OK Google, show me some cat pictures” seems to have replaced typing “cat + pictures” into a search bar.

This is called natural language search or, in some cases, the semantic web. In case Google embracing hasn’t tipped you off, it seems natural language search is the next big step for search.
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Topics: Attract

How to Set up an Editorial Calendar Template for Your Content Team

Posted by Carly Svetlik

Jul 23, 2014 7:00:00 AM

Editorial_Calendar_TemplateWhen it comes to creating remarkable content that attracts, converts and delights overtime, we all know it’s easier said than done. 

Not only that but now you’re also tasked with organizing your content, managing your content team, proofing, schedule, and making sure each post is targeted and aligned with your personas interests and pain points.

That’s a lot of responsibility, even for someone who has mastered the art of multitasking. No sweat, we want to help you make blogging one of the easier tasks of the day. That way you can continue to focus on increased engagement, traffic, leads and more importantly, customers!

If only there was a clear path you could follow when managing your blog to ensure that your content marketing strategy is really working and reaching its full potential.

But wait! There is. It’s called an editorial calendar.

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Topics: Engage

B2B Marketing Solutions That All Enterprises Should Be Thinking About

Posted by Jackie Bishop

Jul 21, 2014 7:00:00 AM

B2B_marketing_solutionsIt’s no secret that the Internet has dramatically changed what denotes an effective marketing solution within the business world today. With social media and websites it’s easier than ever to review dozens of companies in minutes. Customer reviews and product information are available for the public to access, and the competition is steep. Email is the most popular form of communication and the battle to be noticed in the inbox is uphill to say the least.

And if you think all these things do not apply to a B2B company you are sorely mistaken. When it comes to marketing today the methods that have proven successful for B2C companies five years ago are on the rise when it comes to B2B companies.

Thoughts like this can be overwhelming, so the trick is to start small. This blog post will cover three B2B marketing solutions that we feel are important for all enterprises to be thinking about.

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Topics: Convert, Close

4 Ways to Analyze Your Assisted Conversions Using HubSpot

Posted by Matthew Buckley

Jul 18, 2014 7:00:00 AM

Conversion_AssistIf you haven't been looking at your HubSpot Conversion Assists report lately, it's probably time to crack it open. Take a look under the hood at what pages on your site are helping turn visitors into leads and leads into customers. The Conversion Assists report, available to professional and enterprise-level HubSpot users, can help you identify and improve upon highly influential pages on your site, enhancing your marketing funnel for greater lead generation. Many analytics platforms show you the first page a site visitor or lead saw, and the last page they exited on. Your report on assisted conversions fills in the gaps and shows you the number of contacts that viewed any site page, blog post, or landing page before converting into a lead or customer and credits them with an "assist."

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Topics: Convert

10 Top People to Follow on Twitter: SEO Edition

Posted by Olivia Perek

Jul 16, 2014 7:00:00 AM

shutterstock_188169104_[Converted]Well, well, well, we meet again (or for the first time).

Every month we feature ten of the best Twitter accounts whose content and conversations revolve around inbound marketing. 

It is essential that you stay on top of the latest and greatest marketing tactics and strategies. Why? Because marketing is ever-evolving and improving; issues you are facing today have a solution tomorrow. The power of marketing is truly incredible.

This time around, we've decided to focus on one aspect of the inbound game: search engine optimization (SEO).

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Topics: Attract

7 SEO Copywriting Tips to Help You Rank Better

Posted by Jackie Bishop

Jul 14, 2014 7:00:00 AM

seo_copywriting_tipsRegardless of how frequently search engine algorithms may evolve and change, you’ll be relieved to know that the goals of a copywriter remain the same: to create compelling content that people are interested in reading. But when we start talking about SEO copywriting, keywords and organic search engine rankings it can be easy to forget about the personas that are being written for and start focusing on the search engines and the algorithms that come into play.

With that being said, let us remind you that search engines aren’t going to make a purchase from your business. They aren’t going to share your content on social media networks or tell their friends about your amazing products or services. So stop thinking about them! Stop publishing content for them! Instead, think of SEO copywriting as a way to beef up your compelling, dynamic content so that people who are interested in what you have to offer have a better chance of finding you.

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Topics: Convert, Attract, Engage

Creating Remarkable Experiences with Context Marketing

Posted by Matthew Buckley

Jul 10, 2014 7:00:00 AM

context-marketingThere’s a new buzzword taking off in the digital marketing world these days, ‘Context Marketing.’ Don’t be daunted by the need to add another word to your marketing jargon dictionary, the concept is simpler than it may seem. In this post we’ll help you understand the term and show you how you can leverage context marketing to bolster your own content strategy.

Let’s start by looking back to Accenture’s 2012 CMO Insights Survey, which found that, “consumers expectations for relevant experiences are having a very important impact on long-term marketing strategy.” Two years later this concept is gaining increased attention in the mainstream marketing community, aided by the fact that the tools that marketers have at their disposal to create these experiences are more accessible and easier to use than ever before.

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Topics: Convert, Attract

Measure Your Success With the HubSpot Grader

Posted by Korey Macpherson

Jul 8, 2014 7:00:00 AM

HubSpot_GraderAs an Inbound Advisor at New Breed, I qualify leads on a daily basis using a variety of free tools at my disposal. My personal favorite is the HubSpot Grader, the ultimate tool to analyze a website and all of its current marketing .

When a new lead comes to our organization, my first step is to research the company and gauge their digital presence – that is, how strong and impactful they are on the internet.

The Marketing Grader is my go-to tool for a free, quick analysis of all the information pertinent to a company’s digital presence. It is through the use of this tool that I am able to quickly evaluate the business, identify underperforming areas, and use this information to speak directly to how New Breed’s assistance will ultimately improve these areas.

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Topics: Convert, Attract, Close