Inbound Sales 101: How to Structure Your Team for Hypergrowth

Posted by Jackie Bishop

Sep 2, 2014 7:00:00 AM

shutterstock_150188477Every company wants to grow. While it’s easy enough to say, doing it is a whole other ball game. The preparation part that can be tricky, especially when this growth comes all at once, also known as hypergrowth. Managing a growing business is hard enough, but managing a business that is expanding at a rapid pace can sometimes seem impossible. Hypergrowth can be difficult no matter how prepared you may be; which makes being able to realize and admit when you are doing something wrong essential to successfully managing hypergrowth.

So how do you prepare yourself? We’ve experienced a lot of growth at New Breed over the past couple years, and have some advice on Sales 101 to offer with regards to structuring and preparing your team for hypergrowth.

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Topics: Engage

What is Inbound Sales?

Posted by Korey Macpherson

Aug 29, 2014 7:00:00 AM

what-is-inbound-salesMarketing used to be cold calls, trade shows, email list buying and other activities we deem as spam-worthy in today’s day and age. Flash forward to present time, and we have inbound marketing, which is much more focused on the individual buyer rather than the mass marketing that at one point was considered a best practice.

Luckily for human beings everywhere, sales is going in the same direction!

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Topics: Convert, Close

10 Top People to Follow on Twitter: Content Marketing

Posted by Olivia Perek

Aug 25, 2014 7:00:00 AM

top-people-to-follow-on-twitter-for-content-marketingIt's time again for our monthly installment of top people to follow on Twitter for the latest inbound marketing news and trends.

Last month, we decided to switch gears a bit and focus on a specific area of inbound marketing, SEO. We're going to keep going with this trend and focus on content marketing for August.

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Topics: Attract, Engage

11 Facts About Inbound Marketing Every Agency Marketer Should Know

Posted by Olivia Perek

Aug 22, 2014 7:00:00 AM

inbound-marketing-factsAs an agency marketer, you may be wary of inbound marketing. There’s a lot of buzz around the term but to be frank, this isn’t a trend for today, tomorrow or this year. Inbound marketing has been around for years and will continue to revolutionize and influence everyone from marketers to web developers to consumers.

On average, inbound leads costs 61% less than leads from outbound marketing methods like billboards, direct mail, or radio advertisements.

Inbound marketing is not a channel, tactic or technology; it is a methodology. With inbound, brands attract, convert, close and delight visitors, leads and customers through a variety of channels including social media, email, blogging, search engine optimization and more.

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Topics: Engage

5 Inbound Marketing Tools that Will Make your Job Easier

Posted by Jackie Bishop

Aug 20, 2014 7:00:00 AM

inbound-marketing-toolsEven the most experienced professional can feel overwhelmed from time to time. There is so much going on, and so many different responsibilities to every job, that it can feel like you are constantly playing catch up. It would be great if someone could take on the micromanaging and organizational aspect of your day so that you could spend more time focusing on what is really important.

Sound familiar?

You’re not alone. Inbound marketing is fantastic, but there are definitely a lot of tasks that come into play when you really dive into it. Luckily for you, someone has already thought of some solutions to make your job easier.

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Topics: Convert, Attract

Creating a Marketing Call-to-Action that will Generate Leads

Posted by Carly Svetlik

Aug 19, 2014 7:00:00 AM

marketing-call-to-actionWant to keep your audience engaged with your content? Interested in generating leads for your business?

Then let’s talk about calls-to-action!

A call-to-action (CTA) encourages your website visitors to take an action - whether it is to download a featured offer or just learn more about your company. No matter what, if someone is clicking on your CTA they are showing interest in your company.

CTAs can convert visitors into leads and even leads into customers - it’s all about providing them with relevant content that will answer their questions and solve problems they may be facing.

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Topics: Convert, Attract

10 Social Media Statistics for the the B2B Marketer

Posted by Jackie Bishop

Aug 15, 2014 7:00:00 AM

social-media-statisticsWould you have imagined Instagram as an international marketing tool? Or have guessed just how popular Google+ has become?

We can find fascinating insights into how and what people do in their everyday life through social media statistics. With the rise of inbound marketing techniques and an increase in business marketing, especially in the B2B world, these statistics not only reflect what people are doing during their personal time but also show how people are using social media to generate revenue.

This blog post shows 10 social media statistics for 2014 that we found particularly surprising and inspiring!

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Topics: Attract, Engage

Why HubSpot Landing Pages Are Better Than You Think

Posted by Carly Svetlik

Aug 13, 2014 7:00:00 AM

hubspot-landing-pagesMaximizing conversions is important to all of us, but do you really know how you're getting there, and what tools you need to use? Do you do it on your own or get help from an outside resource? Do you leverage an online platform to help you?

We know there are a lot of questions you could be asking yourself right now, but our goal with today’s post is to quiet all the questions. How? We are going to give you an in-depth overview of one of the best conversion tools on the market today.

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Topics: Convert, Close, Engage

Why Online Visibility is Important (and How You Can Improve Yours)

Posted by Jackie Bishop

Aug 11, 2014 7:00:00 AM

online-visibilityWhat happens when you search your organization’s name in a search engine? How about when you search the types of services or products you offer?

In a perfect world, your business’ website would be the first result, followed by your company's social media pages and maybe even a relevant blog post or two. At the very least, you would like to see your website listed within the first page of search results.

So, what page does your website fall on?

A website is meant to be seen, so if you’re finding that your business’ site isn’t quite living up to the online visibility everyone had imagined, it’s time for some adjustments.

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Topics: Attract, Close

How Will the Canadian Anti-Spam Law Affect Your Email Marketing?

Posted by Matthew Solomon

Aug 8, 2014 7:00:00 AM

Canadian_Anti-Spam__LawWhat is CASL?

The Canadian Anti-Spam Law (CASL), which went into effect July 1st 2014, places restrictions on how companies can send Commercial Electronic Messages (CEMs) to Canadians. The law states that CEMs can only be sent to recipients who have opted-in and implicitly or expressly consented to receive these messages.

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Topics: Engage