New Breed Marketing

As a marketer, one of our biggest goals is to build trust. Not only with your prospects, but also with your current clients as well. There are many ways you can work to build trust, but case studies are an easy way to prove that your marketing drives results. People trust numbers.

But building a strong and effective case study is not always the easiest task on a marketer’s plate. Effective case studies must be well planned and created in a way in which both the customer (and ultimately the reader) and your company will be showcased and highlighted in a favorable light.

In this post we’re sharing tips for how to write the ultimate case study.

Over the past year marketing and technology have merged creating a very complex and ever changing landscape. Our job as marketing professionals is to stay on top and these strategies and tools and bring them to our clients. Our evaluation, has clearly found that Inbound Marketing is the cornerstone of any successful B2B Marketing Strategy.

We understand for most marketing departments this is a new methodology, so we want to share with you how to build an inbound marketing machine and why it is so valuable to do so.

Social media is a key piece in an integrated inbound marketing campaign. It helps drive traffic to your website and fill the top of your funnel. It’s an essential part of our Attract phase.

There has been quite a lot of buzz in the world of inbound marketing over the past week around the announcement of HubSpot’s latest tool, which they’ve dubbed “Social Inbox”. They’ll be rolling it out soon, and we can’t wait.

ARA Force Protection is a commercial security products market entry of Applied Research Associates, located in Randolph Vermont. ARA Force Pro provides a range of security products for both civilians and the military that solve common issues surrounding surveillance and situational awareness. ARA’s Unmanned Systems and Security Products division approached New Breed looking to partner on two exciting projects. The first was to establish a Go-to-Market strategy for what would become the Force Protection sub-brand, and the second was to design and develop a supporting B2B website that would be a lead conversion engine for their online marketing efforts.

On the B2C side of marketing, branding is everything. Companies spend millions (if not billions) of dollars in advertising just to build brand awareness and reinforce their brand image in consumers' minds. Of course, messaging and specific campaigns assist in shaping their brands, but for many of thembig bulks of their marketing spends are on general brand awareness.

But why are we talking about B2C companies here? That's not you. You're a B2B company, so this doesn't apply to you, right? Wrong.

Even as a B2B copmany, it's important to know how to brand your company. It's an essential building block in your B2B marketing startegy.

You’ve planned and planned and strategized and are finally ready to launch your first B2B inbound marketing campaign.

Until recently having both of those terms in a single headline would have made me (and most of my fellow web design colleagues) cringe…

Navigation is one of the most important things about your company’s website. It needs to be clean, easy to understand and intuitive to the user. Visitors should be able to move through your site effortlessly.

However, what many companies don’t realize is the importance their top level navigation pages play in this process, and ultimately in the success of their B2B website. Those pages can do more than just serve as place holders for subpages.

We live in a flat world. Rapid globalization has caused global business and supply chain production to skyrocket, and many companies have been able to capitalize on these trends and are growing at unprecedented rates. As these businesses expand into new international markets, inevitably they will need to create global websites that allow users around the world to efficiently interact and engage with their company in the digital space.

If you’re taking your B2B company to the global scale, we are the perfect partner for you. It is our hope that as you reach this critical point, we can help spark discussion, create a roadmap for success, review best practices, and outline our process that will enable your company to successfully develop, execute, and launch an international digital presence.