5 Inbound Marketing Tools that Will Make your Job Easier

Posted by Jackie Bishop

Aug 20, 2014 7:00:00 AM

inbound-marketing-toolsEven the most experienced professional can feel overwhelmed from time to time. There is so much going on, and so many different responsibilities to every job, that it can feel like you are constantly playing catch up. It would be great if someone could take on the micromanaging and organizational aspect of your day so that you could spend more time focusing on what is really important.

Sound familiar?

You’re not alone. Inbound marketing is fantastic, but there are definitely a lot of tasks that come into play when you really dive into it. Luckily for you, someone has already thought of some solutions to make your job easier.

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Topics: Convert, Attract

Creating a Marketing Call-to-Action that will Generate Leads

Posted by Carly Svetlik

Aug 19, 2014 7:00:00 AM

marketing-call-to-actionWant to keep your audience engaged with your content? Interested in generating leads for your business?

Then let’s talk about calls-to-action!

A call-to-action (CTA) encourages your website visitors to take an action - whether it is to download a featured offer or just learn more about your company. No matter what, if someone is clicking on your CTA they are showing interest in your company.

CTAs can convert visitors into leads and even leads into customers - it’s all about providing them with relevant content that will answer their questions and solve problems they may be facing.

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Topics: Convert, Attract

10 Social Media Statistics for the the B2B Marketer

Posted by Jackie Bishop

Aug 15, 2014 7:00:00 AM

social-media-statisticsWould you have imagined Instagram as an international marketing tool? Or have guessed just how popular Google+ has become?

We can find fascinating insights into how and what people do in their everyday life through social media statistics. With the rise of inbound marketing techniques and an increase in business marketing, especially in the B2B world, these statistics not only reflect what people are doing during their personal time but also show how people are using social media to generate revenue.

This blog post shows 10 social media statistics for 2014 that we found particularly surprising and inspiring!

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Topics: Attract, Engage

Why HubSpot Landing Pages Are Better Than You Think

Posted by Carly Svetlik

Aug 13, 2014 7:00:00 AM

hubspot-landing-pagesMaximizing conversions is important to all of us, but do you really know how you're getting there, and what tools you need to use? Do you do it on your own or get help from an outside resource? Do you leverage an online platform to help you?

We know there are a lot of questions you could be asking yourself right now, but our goal with today’s post is to quiet all the questions. How? We are going to give you an in-depth overview of one of the best conversion tools on the market today.

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Topics: Convert, Close, Engage

Why Online Visibility is Important (and How You Can Improve Yours)

Posted by Jackie Bishop

Aug 11, 2014 7:00:00 AM

online-visibilityWhat happens when you search your organization’s name in a search engine? How about when you search the types of services or products you offer?

In a perfect world, your business’ website would be the first result, followed by your company's social media pages and maybe even a relevant blog post or two. At the very least, you would like to see your website listed within the first page of search results.

So, what page does your website fall on?

A website is meant to be seen, so if you’re finding that your business’ site isn’t quite living up to the online visibility everyone had imagined, it’s time for some adjustments.

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Topics: Attract, Close

How Will the Canadian Anti-Spam Law Affect Your Email Marketing?

Posted by Matthew Solomon

Aug 8, 2014 7:00:00 AM

Canadian_Anti-Spam__LawWhat is CASL?

The Canadian Anti-Spam Law (CASL), which went into effect July 1st 2014, places restrictions on how companies can send Commercial Electronic Messages (CEMs) to Canadians. The law states that CEMs can only be sent to recipients who have opted-in and implicitly or expressly consented to receive these messages.

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Topics: Engage

6 Inbound Marketing Strategies You Should Never Use Again

Posted by Carly Svetlik

Aug 6, 2014 7:00:00 AM

inbound-marketing-strategiesWe typically share the best practices of any given concept so that you can master it. Well, today is not typical. Instead, we are going to approach this from a different angle and offer you some of the worst practices around inbound marketing in hopes that you will avoid an inbound catastrophe. Here's what NOT to do in your inbound marketing strategy!

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Topics: Attract, Close, Convert, Engage

How to Use the New HubSpot COS URL Mapping Tool

Posted by Samantha Winchell

Aug 4, 2014 7:00:00 AM

hubspot-cos-url-mapping-toolThe URL Mapping Tool has a new look, so we’re creating this post to help you to make a smooth transition. Below, we’ve provided screen shots, descriptions and reasons for using different options, so let’s jump into it!

First things first; why use the HubSpot COS URL Mapping Tool?

“URL mappings allow you to control how URLs are handled on your site. You can redirect URLs to a new destination, allowing you to manage your older pages without visitors seeing error messages” (HubSpot).

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Best Sales Enablement Tools to Help You Close More Customers

Posted by Jackie Bishop

Aug 1, 2014 7:00:00 AM

sales_enablement_toolsInbound isn’t just a term associated with marketing. The concept of Inbound sales exists, and it’s truly changing the playing field, so listen up!

In past years, a prospective lead would be in touch with a sales rep to find out product details or pricing; but now, the Internet is rapidly putting a stop to this behavior. Instead, they are obtaining this information through your company’s website, reading product reviews online or looking at side by side comparisons on related sites.

So what does all this mean?

It means prospective leads are more educated before making any decisions. It means that your sales reps are getting involved with the prospect later in the marketing funnel. And, it also means that the prospect is expecting more from the sales team once they do interact.

The prospect already knows all about your business and your products/services. They aren’t contacting you to have what they already researched reiterated - they want new information!

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Topics: Convert, Engage

How to Align Marketing Goals with Your Buyer's Needs: 5 Easy Steps

Posted by Patrick Biddiscombe

Jul 30, 2014 7:00:00 AM

Marketing_GoalsIt's safe to assume that your marketing efforts began with what initially seemed like a strong content marketing strategy. Over time though, you may have noticed that your inbound efforts haven't been as effective as they once were; or maybe they're exactly as effective as they've always been, but you want to take them to the next level. Either way, the only way to fix your strategy is to update it so it better aligns with what your buyers actually need, rather than what you predicted they might need 6 months or a year ago. So how can you do this?

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Topics: Convert, Close, Engage