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    SaaS Email-Marketing Mistakes that Affect Free-Trial Conversion Rates

    A key step in your SaaS sales funnel is getting visitors to sign up for your free trial. But when the trial period ends and it’s time for your users to take out their credit cards and pony up for your software, how many of your leads are converting?

    Totango found that on average, 15 percent of SaaS users converted after their free trials when a credit card was not required to begin the trial. (Companies who require a credit card received fewer free-trial signups but converted by 50 percent after the trial.)

    But no matter where your conversion rate is compared to these averages, you can always improve your conversions with better email marketing. This article will help you convert more users by avoiding common SaaS email marketing mistakes.

    ... Continue Reading
    Topics: Email Marketing, Business2Community, SaaS Marketing

    Top Sessions from the Future of Web Design Conference NYC [Recap]

    Two weeks ago, I headed down to the Future of Web Design Conference in New York City along with our vice president of product, Chris Mathieu. It was a great opportunity for us to continue to invest in our own design expertise, meet peers and learn from some of the absolute best design minds in the business.

    There was no shortage of fantastic presentations, but these four really stuck out for many reasons. Some because of the forward-thinking Web-design principles they presented, others because of the way that design thinking is now permeating business on many levels, not just in Web-design alone.

    ... Continue Reading
    Topics: Design, Business2Community, User Experience

    The Best Practices for an Amazing B2B Website Design

    Topics: Design, Business2Community

    9 Essential Elements for any Inbound Marketing Campaign

    Topics: SEO, Business2Community, Marketing

    How to Build a B2B Inbound Marketing Machine [Part 2]

    Topics: Lead Generation, Pipeline Marketing, Business2Community, Marketing

    6 Common Enterprise-Level HubSpot CMS Misconceptions Debunked

    Topics: HubSpot COS, Design

    How to Build a B2B Inbound Marketing Machine [Part 1]

    Topics: Lead Generation, Blogging, Business2Community, Marketing

    Inbound and Pipeline Marketing Are Colliding to Show ROI [New Data]

    Topics: Pipeline Marketing, Business2Community

    How to Create an Enterprise B2B Content Strategy

    Topics: Content Creation

    How to Hack Last-Touch Attribution by Channel into HubSpot

    Topics: HubSpot, Analytics, Reporting

    20 of the Best Slide Decks for SaaS Leaders [SlideShare]

    Topics: SaaS Marketing

    UX Tips to Increase B2B Website Conversion Rates

    Topics: Design, Business2Community, User Experience

    How to Use Salesforce Campaigns and HubSpot for Strong Reporting

    Topics: Salesforce, Reporting, Business2Community, Sales

    It was incredibly refreshing to work with an agency that focused on our needs as a business first and had a thorough understanding of inbound marketing. 

    Erin Wasson - VP of Marketing, UrbanBound