A key step in your SaaS sales funnel is getting visitors to sign up for your free trial. But when the trial period ends and it’s time for your users to take out their credit cards and pony up for your software, how many of your leads are converting?
Totango found that on average, 15 percent of SaaS users converted after their free trials when a credit card was not required to begin the trial. (Companies who require a credit card received fewer free-trial signups but converted by 50 percent after the trial.)
But no matter where your conversion rate is compared to these averages, you can always improve your conversions with better email marketing. This article will help you convert more users by avoiding common SaaS email marketing mistakes.